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Catering, Event Planning, Food Trucks, Fun Story

Burgers Of The World, White Castle Slider

18 December 2023

The first in our series about some of the weird and wonderful burgers out there. The ‘slider’ comes from White Castle, who are generally accepted to be the earliest burger chain in the good ole USA.

Launched in 1921 by Billy Ingram, selling small square hamburgers ‘so easy to eat’ they were dubbed sliders. the idea was you ‘bought em by the sack.’ They were designed to be bought in bulk, more of a bite sized burger than a full on meal.

1921 Slider

Inspired by the burger that started it all, the original White Castle Slider. Caramelised onions, cheddar cheese, tomato, lettuce and pickles.

Holes In The Burgers

One unusual feature of the sliders, are the five holes in the patty. This serves the dual purpose of cooking the pattie quicker, as they are usually piled high in the steamer, and allowing the flavour from the bed of onions they are cooked upon, to permeate throughout the stack.

Chicken and Waffle Slider

They now have a range of different sliders, not only in the typical burger bun, but in between waffles or toast.

This one comes with crispy chicken breast, topped with bacon and sandwiched between two Belgian waffles.

French Toast Slider

Or how about this one, Cinnamon swirl French toast, with egg, American cheese and sausage or smoked bacon.

White castle sliders are considered to be one of the most influential burgers in history, kickstarting an entire fast food industry, along with innovations such as standardised food production across the whole chain, and the kitchen as a production line.

We currently don’t do square, and we don’t do sliders, but if you want a top class gourmet burger then check us out.

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Catering, Equipment, Event Planning

Burger Joints Of The World, Pumper Nic

15 December 2023

Another in our look at Burger chains of the world. This time, in the South American nation of Argentina, famous for Evita Peron, football and trying to take over small British protectorates in the South Atlantic.

Creation in 1974

Alfredo Lowenstein, ex owner of Quickfood, who happened to be the parent company of the renowned Argentine hamburger supplier ‘Paty’ joined forces with the Las Lenas tourist complex to launch Pumper Nic.

In 1975 Pumper Nic became the first franchise organisation in Argentina. They expanded quickly to a total of 70 outlets, and a $60 million annual turnover.

Unfortunately this rapid growth meant they quickly outstripped their ability to supervise the franchisees, leading to wide variance in the quality of food between the different outlets.

Their original logo was based upon Burger Kings logo, who as it happened didn’t operate in Argentina at the time. However around the late 80’s Burger King launched into the Argentine market, and a resulting lawsuit led to the company not only changing its logo, but also shortening its name to Pumper.

Into The 90’s

Eventually in 1990, Lowenstein handed the business to his sons Diego and Paula. Sadly they had little interest in continuing the business. Eventually they sold the chain in 1995 and associated themselves with the Wendy’s chain.

The following year, the franchise system collapsed, and the new owners were unable to turn things around. By 1999 Pumper Nic declared bankruptcy, bringing to an end an early Argentine success story.

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Catering, Equipment, Event Planning

German Sausage Cart

12 December 2023

We are always looking for new lines to add to our comprehensive line up of catering options. A German sausage cart is one that has been suggested regularly. We have always done hot dogs, or Frankfurters, as they are commonly known, so technically we already do German sausage. But we have never added a full line up with Bratwurst etc.

So, that is going to change. We were recently contracted by a major corporate client to provide lunch for five days at the opening of a new warehouse. The stipulation was something different everyday. We finished on the last day with Bratwurst and fries. This went down a storm, so we decided to add a full German sausage experience to our menu.

The initial offering is gonna look something like this;

Bratwurst

The famous German sausage, whose name translates as pretty much ‘Fried Sausage.’ This is probably the most popular of the offerings, and what many consider as the typical fare.

Frankfurter

Although fans of the frank might argue the point. Equally well known, and also hailing from Germany, this one tends more often in this country to go by its alternative name of hot dog.

Currywurst

Basically the aforementioned bratwurst, chopped into bite sized portions, then slathered in curried ketchup.

Kasekrainer

Basically a sausage with chunks of cheese inside, a fabulous combination, well it is if you happen to like cheese and sausages.

These will all come with a selection of typical condiments such as mustard, German ketchup etc, oh and the traditional sauerkraut, which happens to be finely chopped cabbage fermented by various lactic acid bacteria which gives it a distinctive sour taste.

If you want to book a German sausage cart for your event, check our service out!

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Catering, Equipment, Event Planning, Food Trucks, Fun Story

What are the benefits of using food trucks for brand activation?

8 December 2023

Using food trucks for brand activation offers several benefits that can help businesses engage with their audience in a unique and memorable way. Here are some of the advantages of incorporating food trucks into your brand activation strategy:

Increased Visibility: Food trucks are mobile and can be strategically placed in high-traffic areas, allowing your brand to reach a larger and more diverse audience. They can be present at events, festivals, or locations that are relevant to your target demographic.
Novelty and Unique Experience: Food trucks provide a novel and unique experience for customers. People are often drawn to the idea of enjoying delicious food in an unconventional setting, which can leave a lasting impression.
Interactive Engagement: Food trucks offer opportunities for interactive engagement. Customers can watch their food being prepared, interact with the staff, and provide instant feedback. This interaction can foster a deeper connection between your brand and your customers.
Social Media Buzz: Food trucks are highly shareable on social media platforms. Customers often share their food truck experiences, including photos and reviews, which can create organic buzz and word-of-mouth marketing for your brand.
Sampling and Product Promotion: Food trucks are an excellent way to offer samples of your products. This is particularly effective for food and beverage brands, but it can also work for other types of businesses. Sampling allows potential customers to try your products, increasing the likelihood of conversion.
Branding Opportunities: Food trucks can be branded with your company’s logo, colors, and messaging. This serves as a mobile billboard for your brand and enhances brand visibility.
Cost-Effective Marketing: Setting up a food truck can be more cost-effective than traditional advertising or brick-and-mortar retail spaces. It allows you to reach your audience without the overhead of a physical store.
Flexibility and Adaptability: Food trucks offer flexibility in terms of location and menu. You can adapt your offerings and the truck’s location to suit different events or changing customer preferences.
Data Collection: You can collect valuable customer data through interactions at the food truck. This information can be used for future marketing efforts, helping you better understand your audience.
Cross-Promotion: Collaborating with other food trucks or businesses can lead to cross-promotion. This can help you tap into each other’s customer bases and expand your reach.
Community Engagement: Participating in local events and festivals through a food truck can demonstrate your brand’s commitment to the community and enhance your brand’s reputation.
Experiential Marketing: Food trucks offer a tangible and sensory experience. Customers can taste, smell, and see your products, creating a more memorable and sensory-rich brand activation.
Innovative Marketing: Using a food truck is an innovative approach to marketing that can set your brand apart from competitors and demonstrate your creativity and willingness to try new strategies.

Incorporating food trucks into your brand activation strategy can be a creative and effective way to connect with your audience, increase brand visibility, and foster positive brand associations. It offers a dynamic and engaging approach that can leave a lasting impact on potential customers.

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Equipment, Event Planning, Food Trucks, Fun Story

History of the Hamburger: From Hamburg to Global Icon

4 December 2023

American Fast Food Icon

The hamburger, a quintessential American fast-food icon, has a history that extends far beyond its association with the United States. Its origins can be traced back to the bustling streets of 19th-century Hamburg, Germany, where the first prototypes of this beloved sandwich emerged. Over time, the hamburger has evolved from a humble street food to a symbol of globalization, finding its way onto menus in every corner of the world. Let’s delve into the fascinating journey of the hamburger, tracing its transformation from a local delicacy to a global culinary sensation.

Origin in Hamburg, Germany:

The roots of the hamburger can be found in the German city of Hamburg, where the concept of minced beef, seasoned and shaped into patties, was a popular local dish. Immigrants from Hamburg, seeking new opportunities, brought their culinary traditions with them to the United States in the 19th century. It was in the bustling streets of American cities, notably New York, that the hamburger began to take on its modern form.

Evolution in the United States:

While its exact origins in the United States remain a topic of debate, the hamburger gained popularity at the turn of the 20th century, particularly during the rise of the fast-food culture. Numerous accounts credit various American diners and restaurants for popularizing the hamburger as we know it today. One of the earliest and most notable mentions is Louis’ Lunch in New Haven, Connecticut, which claims to have served the first hamburger sandwich in 1900.

Rise of Fast-Food Culture: With the advent of the fast-food industry, the hamburger quickly became a staple on menus across the nation. The post-World War II era saw an explosion of fast-food chains, such as McDonald’s, Burger King, and Wendy’s, which played a pivotal role in cementing the hamburger’s position in American culture. The simplicity, convenience, and affordability of the hamburger contributed to its widespread appeal, making it a favourite choice for people of all ages.

Globalization and Cultural Integration:

As the world became more interconnected, the hamburger transcended its American roots and found its way onto menus worldwide. Its adaptability allowed for endless variations, incorporating diverse ingredients and flavors to suit local palates. From the Japanese teriyaki burger to the Indian masala burger, each culture added its unique twist, contributing to the hamburger’s evolution as a global culinary phenomenon.

The Modern Hamburger:

In the 21st century, the hamburger continues to undergo innovative transformations, catering to diverse dietary preferences and culinary trends. With an increasing focus on sustainability and plant-based diets, the rise of the veggie burger and plant-based meat alternatives has redefined the traditional concept of the hamburger, appealing to a broader audience concerned about health and the environment.

Conclusion: The history of the hamburger is a testament to the power of cultural exchange and culinary evolution. From its humble beginnings in Hamburg, Germany, to its status as a global fast-food icon, the hamburger remains a symbol of cultural integration and gastronomic innovation. Its ability to adapt and evolve with changing times has solidified its place in the hearts and taste buds of people around the world, making it an enduring culinary classic for generations to come.

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Equipment, Event Planning, Food Trucks, Fun Story

Our Little Red Hot Dog Van

1 December 2023

Looking for a sizzling, scrumptious hot dog experience that’s as unique as it is delicious? Look no further than the Little Red Hot Dog Van, your one-stop-shop for quirky hot dog cravings!

Built onto the chassis of a classic Citroen 2CV van, this just oozes gallic charm. Good food is no longer enough, you need a service that stands out on the ‘gram.’

Also available offering Pimms, Waffles, Hot Chocolate, doughnuts and much more.

Promotional Opportunities

This broad red panels make this ideal for branding if you want to use it for brand activation, exhibitions or other promotional usages.

We can apply simple graphics in house for events, or we have a local graphics company that can add full four colour printing graphics or even a full vinyl wrap.

Our little red food truck — Little Red Screen

Check out our other foodtrucks.

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Catering

Corn Dogs: From Carnivals to Kitchen Tables

30 November 2023

Corn dogs, those delectable, golden-brown treats on sticks, evoke memories of fun-filled days at fairs and carnivals. Their origin story is deeply rooted in the colourful history of American street food. These crispy, savoury snacks have not only captured the hearts of fair-goers but have also found their way into the comfort of our homes. Let’s embark on a journey to explore the delightful history and irresistible appeal of the beloved corn dog.

The Birth of the Corn Dog:

The birth of the corn dog is credited to the creative mind of Neil Fletcher, who introduced the concept in the 1940s. Originally called the “Pronto Pup,” it made its debut at the Texas State Fair. Neil Fletcher’s stroke of genius involved coating a hot dog with a thick layer of cornmeal batter, which was then deep-fried to a perfect golden crispness. The marriage of the sweetness of the cornmeal with the savory flavor of the hot dog was an instant hit, captivating the taste buds of fair attendees across the nation.

Rise to Popularity:

The 1950s and 1960s witnessed the corn dog’s swift ascent to fame, as it became a staple at state fairs, amusement parks, and other outdoor events. Its convenient, portable nature made it a favourite among families and thrill-seekers alike, solidifying its place as an iconic carnival food. With its irresistible combination of flavours and the novelty of being served on a stick, the corn dog became synonymous with carefree days and joyous indulgence.

As the love for corn dogs grew, so did its variations. Creative cooks and chefs experimented with different batters, including variations with spices, herbs, and alternative flours, catering to diverse tastes and dietary preferences. Moreover, the accessibility of pre-made options in supermarkets made it a convenient option for families seeking a quick and enjoyable meal at home.

In the contemporary culinary landscape, the corn dog continues to thrive, evolving to accommodate various dietary preferences and culinary trends. With the rise of plant-based diets, vegan and vegetarian versions of the corn dog have emerged, ensuring that this beloved snack remains inclusive and accessible to all.

The corn dog’s journey from a humble fairground snack to a beloved household favourite is a testament to its timeless appeal and adaptability. It embodies the spirit of joy and togetherness, transcending its status as a mere carnival treat to become a cherished part of American culinary culture. Whether enjoyed at a bustling fair or in the comfort of one’s home, the corn dog is more than just a tasty snack on a stick — it’s a symbol of shared happiness and lasting memories.

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Catering, Fun Story

Burger Joints Of The World. Louis’ Lunch

21 November 2023

An oldie, but a goodie. Established over 128 years ago, and claiming to have served the first hamburger in the US. Sadly we can’t verify this, as like most other competing claims, the truth is lost in the mists of time, but given its age, Louis Lunch was certainly amongst the first.

History

Louis Lassen, born in Denmark as Ludvig Lassen in 1865 married Sophia Kurtz, a native of the US. Lassen was a Blacksmith and some time preacher, who ended up selling food from a street cart. Over time he began to add lunch items to his cart. Well, we say cart, but wagon was probably a better description.

Legend has it that one day in 1900, a local businessman dashed into the lunch wagon, exclaiming “Loui, I’m in a rush, stick a meatpuck between two planks and step on it.” Lassen placed a burger puck between two slices of bread and sent the man on his way. Allegedly the first burger was born

In 1917 Lassen took over a building that had been a tannery and remained there until 1975, being forced to make way for development and moving two blocks to 263 Crown Street in New Haven.

The business is today owned by the fourth generation of the family.

Louis Lunch is famous (Infamous perhaps) for its dislike of ketchup,. In fact asking for ketchup on your burger results in you being ejected from the premises. A no ketchup sign hangs prominently in the restaurant, along with a caption popping up to read “Yale students who try to sneak in ketchup are asked to leave”. The venue is all about the burger, and allows nothing to upstage or detract from it, so no fancy buns or condiments, you get onions, tomato and a squirt of cheese.

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Catering, Food Trucks

Exploring the Whirlwind of Flavour: The Allure of Tornado Fries

18 November 2023

In the realm of culinary delights, certain dishes capture our attention not only for their taste but also for their unique presentation. One such culinary marvel are the tornado fries. These spiralled wonders offer a delightful twist to the classic fries experience, combining crispiness with an eye-catching aesthetic that adds a dash of excitement to any dining adventure.

The Art of Creation:

Tornado fries, also known as twisted fries, are crafted through a meticulous process that involves spiral-cutting potatoes before they are deep-fried to achieve a perfect balance of crispy texture and softness within. The result is an intriguing visual appeal that resembles a whirlwind, making these fries an instant hit for both the palate and the eyes.

Diverse Flavor Journeys:

What truly sets these fries apart is their ability to accommodate a diverse range of flavours. From classic seasonings like salt and pepper to adventurous blends of herbs and spices, tornado fries offer an ideal canvas for culinary experimentation. Whether paired with a zesty dip, a creamy sauce, or even a savoury topping, the tornado fries never fail to deliver a whirlwind of flavours that leave taste buds craving more.

Beyond their delectable taste and visually appealing form, tornado fries offer a unique sensory experience that elevates any dining occasion. The distinct crunch as you bite into the spiral, followed by the burst of flavours dancing on your palate, creates a memorable sensation that lingers long after the last bite.

In the world of gastronomy, tornado fries stand out as a delightful fusion of art and taste. Their unique form, combined with their versatility in flavour, ensures they remain a favourite for food enthusiasts of all ages. So, the next time you seek an adventure for your taste buds, let the tornado fries whisk you away on a flavourful journey you won’t soon forget.

If you fancy Tornado fries for your event, check out our services……

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Catering, Event Planning, Food Trucks

Unveiling the Rich Heritage of Pimm’s: A Timeless British Elixir

14 November 2023

Imagine sipping a cool, refreshing concoction that encapsulates the spirit of a British summer. A drink that has stood the test of time, evoking nostalgia and a sense of conviviality. Welcome to the world of Pimm’s, the quintessentially English beverage that has enchanted generations with its unique blend of flavors and its rich history.

The story of Pimm’s dates back to the mid-19th century when James Pimm, a farmer’s son from Kent, London, set up a shellfish bar in the city. It was in this oyster house that Pimm began serving a secret blend of gin, quinine, and a proprietary mixture of herbs, creating what would eventually become known as Pimm’s No. 1 Cup. This original concoction was touted for its distinctive taste and its ability to aid digestion.

As word of Pimm’s elixir spread, its popularity surged, leading to the opening of more Pimm’s Oyster Houses across London. However, it wasn’t until 1859 that Pimm’s No. 1 was officially bottled and sold for retail consumption, marking the birth of an iconic brand that would soon become synonymous with British summer gatherings and social events.

The early 20th century witnessed the introduction of various Pimm’s ‘cups,’ each denoted by a number, including Pimm’s No. 2 (Scotch whisky-based), No. 3 (brandy-based), No. 4 (rum-based), and No. 5 (rye-based). However, it was Pimm’s No. 1 Cup that gained unparalleled fame and became the go-to beverage for garden parties, regattas, and Wimbledon, firmly establishing itself as a symbol of British leisure and sociability.

Pimms Cup Cocktail

Over the years, Pimm’s has evolved into a versatile drink, often served with a mix of lemonade, fresh fruit, cucumber, and mint, creating the beloved Pimm’s Cup cocktail. Its refreshing and aromatic taste has made it a staple in the British drinking culture, enjoyed not only during summer but also as a year-round favorite for those seeking a taste of tradition and a touch of English elegance.

Today, Pimm’s continues to hold its position as a beloved classic, transcending generations and cultures, with its distinctive blend of flavors and its ability to bring people together. Whether it’s a garden party, a picnic in the park, or a sophisticated social gathering, Pimm’s remains a symbol of conviviality, relaxation, and the joy of shared moments.

As we raise our glasses filled with the fruity, herb-infused nectar, let us raise a toast to James Pimm, the visionary behind this timeless British elixir that continues to capture hearts and palates, embodying the spirit of conviviality and the essence of British tradition.

Here’s to the enduring legacy of Pimm’s—a drink that has withstood the tides of time and continues to weave its magic into the fabric of British culture and beyond.

Hire Our Little Red Pimms Van

Our little red Pimms van is the perfect quirky way to have your Pimms served. Summer or winter, hot or cold, this adds a touch of Gallic flair to any event.

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Tag: catering

Burgers Of The World, White Castle Slider

1921 Slider

Holes In The Burgers

Chicken and Waffle Slider

French Toast Slider

Burger Joints Of The World, Pumper Nic

Creation in 1974

Menu

New Logo

Into The 90’s

German Sausage Cart

What are the benefits of using food trucks for brand activation?

History of the Hamburger: From Hamburg to Global Icon

American Fast Food Icon

Origin in Hamburg, Germany:

Evolution in the United States:

Globalization and Cultural Integration:

The Modern Hamburger:

Our Little Red Hot Dog Van

Promotional Opportunities

Corn Dogs: From Carnivals to Kitchen Tables

The Birth of the Corn Dog:

Rise to Popularity:

Burger Joints Of The World. Louis’ Lunch

History

Menu

Louis’ Lunch ‘It’s My Way Or No Way’

Exploring the Whirlwind of Flavour: The Allure of Tornado Fries

The Art of Creation:

Diverse Flavor Journeys:

Unveiling the Rich Heritage of Pimm’s: A Timeless British Elixir

Pimms Cup Cocktail

Hire Our Little Red Pimms Van