Crazy & Co.

21 Weird McDonald’s Burgers

23 May 2023

The one thing that was consistent at McDonalds was the food. All McDonalds served the same range of burgers, wraps etc. So where ever you go you have a familiar friendly menu right. Erm, no actually it isn’t. The fact is that McDonalds tailors many of its menus to suit the local market. There is no point for instance going heavy on the beef in India. Much of the population are Hindus who consider the cow a sacred animal. In fact in some parts of India it is illegal to sell beef. So lets look at some of the wonderful and weird McDonald burger options that you probably haven’t seen before.

Maharaja Mac

This is the result of selling into a market that consider your main ingredient to be sacred. Well, not exactly the beef, but the cow that donated in. So in the Indian market, McD’s replaced the beef with chicken.

The Benedict Bagel

Take a strip of bacon, a slice of cheese, a nicely rounded egg, a lashing of Hollandaise sauce, and stick it inside a bagel. What you then have is a sort of eggs Benedict. Available in the New Zealand market.

Japanese Black Burger

If you want weird food then go to Japan. Between eating stuff that is raw, deadly, still alive, there is also stuff that is black. This Big Mac replacement is made using squid ink, to give it that look. Add some spicy sauce and cheese and you have something that looks like its crawled out of halloween. Of all the weird McDonald’s burgers, this is the wierdest.

Maine Lobster Roll

High end food like lobster isn’t something you normally associate with a low rent burger joint like McD’s. However in certain markets such as Maine, and indeed at one time in Italy, they have short term specials. One such example was the McLobster.

McArabia

The McArabia, is available across the Arab world, and Pakistan. Two chicken patties, salad and tahini sauce, folded into a flat bread. To be fair it isn’t much different to a chicken sandwich, other than the choice of bread.

McRice

The McRice, available across the Philippines, pretty much starts out as a regular burger or chicken sandwich. Where it deviates, is in the bun. Or lack of a bun to be accurate. These are sandwiched between two slices of toasted rice.

Shrimp Burger

Across some of its Asian markets, Maccy D’s have replaced the beef with shrimp. Not all the beef we hasten to add, they still sell burgers, but this is an additional line. Shrimp ground up and made into a pattie, sweet chilli sauce and a corn dusted bun.

Pizza Mac

Many people love burgers, and also love pizza. So our teutonic friends, with their world renowned efficiency, combined the two. A big mac inside a pizza bun.

Pork Samurai

If you fancy a trip to Thailand, you can indulge yourself in a pork samurai. As typical McDonalds fare such as beef isn’t as common in the country, they have switched to pork. Teriyaki sauce, lettuce and mayo completes the ensemble.

Nurnburger

Another teutonic offering. Bratwurst sausages with mustard and onions. This one only had a brief run, but hey, nothing wrong with bratwurst.

Mashed Potato Burger

How do you improve on a Big Mac. Well, if you are part of the McDonald’s Chine team then the answer apparently, is topping it with a big dollop of mashed potato.

McKroket

Our Dutch cousins came up with this concoction. A mixture of ground beef and cheese made into a fried patty. Then topped with mustard.

KiwiBurger

Another New Zealand special, the kiwiburger. A beef patty with an egg and beetroot slices.

Burger and Cheese

It would seem that our friends in Brazil are partial to cheese. Very partial. In fact your burger comes with a big tub of melted cheddar to dip into.

Crab Croquette Burger

Another entry from the land of the rising sun. This one is made from snow crab and mushrooms. Reports are it isn’t as nice as it sounds.

Cordon Bleu Burger

An entry from Poland. This one is ideal for those who can’t make their mind up. Beef, chicken and bacon.

Bulgogi Burger

From South Korea, comes the Bulgogi burger. A pork patty covered in sticky Bulgogi sauce a sweet, smoky, and slightly tangy concoction.

McToast

An Italian concoction, this must be the most appetizing looking piece of food ever. Did they use special software to remove all the colour from the picture? We love weird McDonalds, but not this one.

Dosa Masala Burger

A thin fermented rice and lentil pancake mixed with spicy potato. And drizzled with chutney mayo. It doesn’t really look appetizing, but the Indians must like it.

McFalafel

Three pieces of falafel garnished with tomatoes, lettuce, onion, pickles and topped with Tehina sauce served in a tortilla wrap.

McTurco

Turkish kebabs in a flat bread. Where else, but Turkey. Another local delicacy that should be shared with the wider McDonalds family.

When you look there are some really weird McDonald’s offering out there.

McDonalds

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Catering, Equipment, Event Planning, Food Trucks, Fun Story, funfair events, Funfair Games

Case Study, The 100% Club

19 May 2023

A short case study about our support for the 100% Club scheme.

About 4 or 5 years ago we supplied a single ride, a Carousel to a school in Leeds. This carried on for about three years, until they suddenly expanded the booking and starting reserving multiple rides and catering.

It turns out that they were running a 100% club. Any kid that had a 100% attendance record for that term would be entitled to spend a period of time at the mini funfair they had booked.

Suddenly we started receiving requests from other schools for the exact same thing. Turns out they were all part of an academy group of schools. We now provide attractions regularly to something like 9 different schools. This ranges from the latest thrill rides to things like burger and chips.

Talking to some of the teachers, it seems that they had posted an increase in average attendance at the schools running the scheme.

The Health and Safety team at the schools were pretty fierce at the first events, and had us jumping through hoops. Gradually they seemed to relax a little and adopt an attitude of suggesting slight improvements where necessary, rather than making a big issue of it. I think the fact that we put so much effort into doing things right, coupled with us making changes as soon as they request them, helped a lot.

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Equipment, Event Planning, Fun Story, General

New Equipment, Fuel Bunker

13 May 2023

When worked the funfair circuit we needed a generator for powering our equipment. Well, we used four of them in fact. When we moved totally into corporate entertainment we made it a condition of the contract that the client provided power.

This work well for a number of years, as usually we were powering perhaps a candy floss and a popcorn machine, so at most a couple of 13 amp sockets were fine.

During covid we suddenly found our clients asking us to provide larger catering services, such as serving four thousand burgers for Amazon in four hours, though that is another tale lol.

Generators

We suddenly found ourselves needing sixty and seventy amp supplies. So to translate this into a format that made sense to the client we would specify that we needed like four 13 amp supplies. What would happen is that we would arrive at the venue, be handed a four way socket and told here are your four supplies. Trouble is, the four sockets joined into a single 13amp plug. And ‘Oh’ they would say, ‘your sharing with the DJ, pizza truck and rodeo bull!’

Great, we were gonna be pulling 100 amp from a single 13amp plug. So no power problems expected then.

To circumvent this, we ended up adding some generators to our line up.

This gave us the flexibility to power ourselves and some spare capacity to boot.

Initially we would fill them up from a local garage that sold red diesel. But even though it was only about 4 miles away, it was still a hassle to couple up and run down there for fuel. Additionally at the time it was about £1.40 a litre from them. The local diesel supplier quoted £0.82 a litre, which was a massive saving, but would only deliver a 1000 litres a time.

So we added a fuel bunker to take advantage of this. Other people we know had similar but owning for lift trucks, would simply lift them in the air to allow gravity to dispense the fuel. Not owning a fork lift, we added a battery powered system and a metered pump.

We installed the system in the yard and had it filled. Then had a think about security. Some people feel entitled to help themselves to whatever without legal niceties such as ownership being considered relevant.

So we set about fortifying our diesel. A wifi camera provided not only monitoring of the set up, but would automatically light up the area, sound an alarm and alert me at my phone that someone was at the bunker. We also added locks to the on/off valve, filling hole. and pump switch.

My daughter pointed out that the battery just being sat there was screaming take me take me. So we fitted a secured steel lock box with the battery inside. A jokey conversation with a friend who looked at the system ended with him saying I am surprised you haven’t electrified it.

Ha, cant do that someone might touch it accidentally. Ha, they might, ha ha that could be fun. Yeah lets do it.

The end result is that the system is now fitted with a similar energiser to what farmers use to keep cows in their field. To be fair, it is remotely controlled, and not left live all the time. But I can turn it on from anywhere in the world using my phone. We also added a solar charger to keep the whole shebang topped up.

So our fuel bunker is ready for all comers.

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Fun Story

Tales Of Misadventure, Killer Monkey

10 May 2023

Years gone by, animal menageries were a regular site on fairgrounds. Most people hadn’t seen exotic animals, so the chance to visit a sideshow with some of the more weird and wonderful inhabitants of our planet was a big draw.

By the time I was growing up on the funfair circuit, they had disappeared. The only one with anything exotic was Uncle Gilbert Chadwicks show that had mostly things like six legged sheep (dead and stuffed) and other weird things. It also had a monkey. An actual real live monkey called Joey.

Now some of the older kids would collect dead goldfish from the hook a duck stalls, and feed them to Joey. I was invited along one day to take part in this ritual. Unfortunately not being trained in the art of feeding monkeys, I held onto the fish a little too long, and Joey decided that the quickest way to his meal, was to bite me first to get me to let go.

I remember Colin, one of the bigger kids, giving me a drink of his shandy, as a sort of bribe to not tell my dad what had happened. Unfortunately walking in with blood streaming down my hand elicited a demand as to what had happened.

The Hospital

Cue a trip to the hospital. Which wouldn’t have been too bad, unfortunately we happened to be at Hartlepool at the time.

Now, if you don’t hail from the North East, then you might not be aware of the legend of the monkey hangers. That’s how locals are referred to by other denizens of the North East. The legend is, that during the Napoleonic wars. A French ship floundered off the coast of Hartlepool. Eventually being shipwrecked, the only survivor being the ships mascot which happened to be a monkey.

The monkey luckily survived and managed to make it to shore. Where unluckily it found itself in Hartlepool. The locals, never having met a Frenchman, arrested the unfortunate primate as an enemy combatant. They tried to question the monkey, which steadfastly refused to reply. Presumably being a French monkey it didn’t understand English.

After a short trial, where Monsieur Monkey refused to offer anything in his defence. They found him guilty of invading Hartlepool and sentenced him to immediate death by hanging. Perhaps if the poor sod had been fortunate enough to be shipwrecked somewhere civilised it might have had a longer lifespan. This one was more monkey killed than monkey killer.

Anyway, having been informed by dad that I had been bitten, the doctor understandably asked by what.

The answer of a monkey didn’t really go down to well, with the doctor being a local lad. After a second request for the breed of animal met with the same answer he became quite irate. Dad calmed him down and explained the situation. Seeing the funny side, I am sure the doctor repeated that story regularly on his coffee breaks. Anyway, a call to a specialist wid animal resource in London brought the reply that it should be treated the same way as a dog bite. A bloody big needle of anti tetanus, and a through clean and bandaging of the wound. So after all I survived the attack of the killer monkey.

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Equipment, Fun Story

New Equipment, Nissan Primastar

6 May 2023

We have pretty much always ran PSA group vans. Primarily Citroen Dispatches, and last year we added a Vauxhall Vivaro, same van, different badge. The Vauxhall was the LWB version which came in handy when transporting our gourmet burger units.

To be fair, they have been pretty reliable. Normally we swapped the oldest one in each year. Covid, mucked the system up, and we found ourselves needing three new vans.

Originally in 2021 we ordered a new Dispatch. It was going to be delivered for September. Then October, November December, January, and finally some time after March. At that point we cancelled it.

That turned out to be a mistake, since between ordering and cancelling it, the price had gone up some four grand, and the spec had been cut in half.

Everywhere we looked, they were quoting, pretty much indeterminate delivery times. Eventually I happened on a garage with a Vauxhall Vivaro, still at a reasonable spec, but a lot more expensive then we had been paying for vans. We added that to the fleet last March.

Vauxhall Vivaro

Roll around 2023 and the decision was made that we needed another two vans. Queue a look around our usual suppliers. What we found was that they had gone up another four grand since last year, while simultaneously the spec was cut again. So in effect, we would be paying more per van than the top of the range versions had been a couple of years ago. And for our money we would be getting something not much above the minimum spec.

Enter Nissan Primastar

To be honest, the cut in spec pissed me off as much as the jump in price, so I decided that maybe it was time to look around. Now that isn’t as easy as it sounds. Citroen, Peugeot, Fiat, Toyota and Vauxhall are all the same van. We hired a couple of Ford Custom’s one Christmas, and everyone refused to drive them, the handling was that poor. My experience with Mercedes vans, is that if you drive through a puddle of water they start to fall apart with rust within the week. VW transporters were liked, but just too bloody expensive for what you got.

Eventually we turned up at Nissan. The vans were a nice drive, slightly larger inside both the load area and the cabin than our previous vans which was a plus. Similar on fuel economy. Came with a shorter service interval than Citroen which is a bit crap, but were twenty per cent cheaper and came with a top of the range spec. they didn’t come with twin side loading doors as standard, but it was an option for only £280. So overall we decided to give them a chance and ordered two.

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Fun Story, funfair events, General

There was a tree surgeon who ate a goldfish

20 April 2023

Have you heard the old wives rhyme, There was an old woman who swallowed a fly, I don’t know why she swallowed a fly, but no one knows where it came from or if its true… well a new one I heard this week was There was an old tree surgeon who swallowed a goldfish, I don’t know why he swallowed a goldfish.

The tree surgeon decided at a fun fair that he would swallow his girlfirends prize fish that she had just won and wash it down with half a pint. His girlfriend filmed the incident and then posted the video onto social media primarily her snapchat story with the caption “He ate my fish”.

Snapchat Video

The snapchat video was a 14 second clip that showed the tree surgeon holding the very real and live fish in his palm before he then put it in his mouth and swallowed the fish and then taking a large swig of his beer.

At the end of the video you can then see him opening his mouth to show the viewers that the fish has gone and he sticks his tongue out to prove that he has swallowed the innocent live animal whole.

The video was filmed in Bridgewater Carnival in Somerset in September. Once the video had been shared it spread very fast and was then reported to the RSPCA by all the concerned viewers.

The Tree Surgeon was named as Josh Coles from Devon. He was ordered to appear at Exeter Magistrates court where he then admitted to a charge of causing unnecessary suffering to a project animal, he initially denied the charge, but changed his plea to guilty to avoid the trial. The magistrate stated that the goldfish would have experienced stress and unnecessary suffering as it was eaten alive with no other outcome than dead.

He was fined £300 with an £85 victim surcharge. Considering the victim is now a deceased goldfish, it does beggar the question of who does the surcharge go to?

There was an old tree surgeon who swallowed a goldfish and then entered denial

Coles tried to deny that any animal had been harmed and stated that it was just a stunt for social media and he hadn’t swallowed it. He then claimed that the fish which had been won at the fair was already half dead.

Fish are a traditional prize that can be won at the fair on many of the different game stalls. The fish usually come with a small plastic fish tank, stones and fish food. All fish that are won at the fairground have been properly looked after in the weeks leading up to the fair coming to town. The favoured prize by many of the kids who visit the fair love winning a pet. It is a horror that a grown adult would then find fun in this by swallowing it.

The outcome is that goldfish are now banned from being given out as prizes at Bridgewater fair. As just handing them out in plastic bags without any checks isn’t an acceptable way to do things. Strangely, having bought fish a number of times for our office aquarium, they have always been handed over in plastic bags without any checks in whether I have a suitable tank or know how to care for them.

Different rules for different people I suppose.

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Catering, Food Trucks, Fun Story

Burger Joints Of The World, Fatburger

15 April 2023

Next up in our series of burger joints, is another American offering. The aptly names Fatburger, motto “The Last Great Hamburger Stand” .

Originally called Mr Fatburger, it was started by Lovie Yancey and her husband. When the couple split up, Yancey dropped the Mr from the name.

It remained pretty much a California based business, until the late 90’s when an expansion project was embarked upon across five Western States in the US, along with Canada, China, Pakistan, UAE and over a dozen other countries.

The chain was built up to 182 stores across the world. With some celebrity owners such as Kanye West, Pharrell and Montel Williams all owning franchises.

XXXL Triple Kingburger

The chain offers the usual burger chain fare of fries, burgers, onion rings and so on. Its top of the range offering is the XXXL Triple Kingburger. A 2050 calorie behemoth that is a heartattack in a bun with a full 1.5 pounds of beef.

We love burgers as much as the next guy, but really a full pound and a half. The equivalent to six quarterpounders, no wonder the USA has an obesity problem. This burger alone is almost a full days calorie intake no wonder they call them fatburger.

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Catering, Equipment, Event Planning, Food Trucks, Fun Story

Burger Joints Of The World, In-N-Out Burgers

5 April 2023

Gourmet burgers are one of our main lines nowadays. Despite the campaigns for healthier heating, veganism etc, burgers are still massively popular.

Like most people I have made many a visit to the famous American chains over here, namely McDonalds and Burger King. In fact I am old enough to remember when Wimpy was a massive chain, and truth be told, what I remember of them, their burger was better than either of the USA behemoths.

However there are many other chains or ‘burger joints’ in the US of A. Non at the size of the main two, but some pretty big and expanding. Some of the smaller ones are nowhere near in size, but have massive public followings. We are gonna look at a few of these, their history and menu’s.

Our first contender is the quaintly named In-N-Out Burgers. First launched in the Los Angeles suburb of Baldwin Park California by Harry and Esther Snyder in 1948. The original store was tiny, only some 10ft square. Harry would visit the local wholesalers each morning to pick out the freshest ingredients whilst his wife Esther would take care of the administration and bookkeeping.

The beef patties were made by hand fresh every morning, and quality was a watchword for them from the off.

Drive Through

Harry would work in his garage on a night, after long days of cooking burgers. Later in 1948 he put together a two way voice box allowing his customers to order food without even leaving their cars. This focus on drive through was a mainstay of the companies business model. In fact it wasn’t until restaurant No.21 in 1979 that they even had a sit down section to allow guests to consume their food on the premises.

By 1963 they had grown to the extant that they opened their own processing plant for the burgers, up till then Esther had prepared each patty using a hand press.

By the time Harry Snyder died in 1976, at the age of 63, the chain had grown to 18 restaurants.

Second Generation

Harry’s son 24-year-old Rich Snyder took the reins after his fathers death and expanded the chain rapidly, building the chain to 90 stores over the next 20 years.

Sadly in 1993 whilst returning from opening store No. 93 in Fresno, California, Rich died along with four other passengers when the light aircraft he was in crashed due to being caught in the wake turbulence of a larger aircraft that landed in front of them.

His brother Guy took over and aggressively expanded the company to over 140 locations in six years before dying from an overdose of painkillers.

Esther Snyder died in 2006 at the age of 86 whereupon the presidency passed to Mark Taylor, former VP of operations.

Animal Burgers

They launched their ‘Animal’ burger in 1961, where the beef pattie was fried in a thin layer of mustard, add extra pickles and grilled onions were added.

Protein Burger

Their protein burger, dispenses with the bun and wraps the whole lot in lettuce, for a healthier option.

Flying Dutchman

A real unusual one this, think of taking the burger out of the bun and , well and nothing. That’s what you get, two patties, two slices of cheese (well that yellow stuff the Americans claim is cheese), pickles salad and wrap it in a slice of paper. In N Out have many items on their secret menu. Not on display in the restaurants, but viewable on the website.

In n Out Burgers Crossed Palm Trees

The company tend to have a pair of crossed palm trees at the front of each location. This is allegedly in allusion to Harry Snyder’s favourite movie, It’s A Mad, Mad, Mad World.

Bible Quotes

In keeping with his Christian beliefs, many In n Out Burgers items such as the drinks cups have bible references printed on them.

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Catering, Event Planning, Food Trucks, Fun Story

Burger Wars, Burger Advertising Down The Years

2 April 2023

William Hesketh Lever (1851-1925), founder of Unilever and later the first Viscount Leverhulme, once said (allegedly) , “I know that half the money I spend on advertising is wasted. My only problem is that I don’t know which half.” The remark was also attributed to a number of other businessmen, and is widely considered to have never been uttered.

Whatever the truth of the matter, advertising is now a huge industry, prevalent in everyday life. We are all constantly bombarded by adverts for everything from new teeth to milk shakes. I can’t honestly say that seeing an advert makes me want to rush out and partake in the cult of that product, but who knows, it quite likely might have some subliminal effect.

Burger Battles

One class of advert that we have all seen, and still do regularly, comes from the burger companies. In the UK we only really have two major players, and the rest tend to be small businesses that don’t have major advertising budgets. Across the pond, there are a number of major chains with restaurants in the hundreds, so there is a much wider range of adverts to look at.

McDonalds

The biggest chain is obviously the home of the golden arches. Being the top of the tree probably gives McDonalds a different perspective on what they need to advertise. Everyone else is throwing pot shots at McD’s but they aren’t trying to topple anyone else. As a result, much of their advertising has been, well, bland. It emphasis how good the food is, or how cheap the food is, and that’s about it. Probably the right thing when you are trying to sell good food cheap, but not exactly edgy or giving us the wow factor.

I tried googling ‘Edgy McDonalds Ads’ and come up with the ad below, visually more exciting, but not what I would call edgy burger advertising.

Burger King

The perennial number two chain around the world, Burger King has spent much of its advertising dollars trolling McDonalds. It has positioned itself as the cheeky younger brother to the number one chain, and this shows in its adverts. Few of the King’s adverts have really been about the food, they have always had an edgier tone, generally poking fun, occasionally skirting controversy, sometimes even classy.

Burger King spent nearly a year trolling McDonalds without anyone actually realising. Until at the end they released images of their ads taken from a different angle. What this revealed, was that all of the year’s adverts for their whopper, had actually also contained an image of a Big Mac. Only because of the Macs smaller size, you couldn’t actually see it as it was positioned behind the whopper.

McDonalds in a rare display of edginess responded with an ad of their own exclaiming ‘Behind every good burger is a great burger’.

One which polarised opinion was the mouldy whopper ad. Much had been written about the abnormally long life of some McDonalds products, with it being claimed they were so full of preservatives that they don’t actually decay. BK produced a series of ads showing that over time their burgers turned mouldy. Although not mentioning their rivals by name, the inference was obvious, BK’s stuff was naturally free from additives.

Based in the German market, BK announced a range of really weird burgers for mother’s day, these were to satisfy the cravings of pregnant ladies.

With this one BK decided to take a leaf out of Carl Jr’s book and use sex to sell burgers. Or rather suggestiveness. Not sure if you would get away with this one in the current climate!

A brilliant piece of work, this promised you a Whopper for 1 cent, but only if you droe to a McDonalds, then used the app whilst you were in the restaurant to order a Whopper for collection from the nearest BK.

Always up with current affairs, this one was in the middle of the Covid crisis.

One of their classier ads, this one was asking you to order from their rivals. During lockdown, everyone was struggling, and their take on it was ordering from a fast food joint, any joint, would be helping people who needed the money.

The last one pokes fun at their flame grilling of burgers. For the record we all feel here that BK burgers do taste better than their rivals, whether it is down to being flame grilled, who knows.

Carl’s Jr. and Sexy Burger Advertising

In 1941 Carl Karcher and his wife Margaret, borrowed $311 against their Plymouth car, and added $15 in savings to buy a hot dog stand. By 1945 they had opened their first drive in, called Carl’s Drive In Barbecue. 1956 saw their first Carl’s Jr. opening, so called because it was a smaller version of their main drive in.

Carl’s Jr. started with pretty much the same adverts as other chains. Images of juicy looking burgers and prices.

Then in 2005 came a new direction. They decided that sex sells. Or More precisely, scantily clad women writhing and moaning whilst eating burgers sells.

Their first ‘slutburger’ ad as it was infamously christened, saw Paris Hilton, a fancy car, soap and water and a burger.

This was followed by a steady stream of sports illustrated alumni, models and singers. All stunningly attractive, all scantily clad and all eating burgers.

Predictably the ad caused offence. With one commentator claiming it had ‘set back feminism four decades’. On the other hand the ‘All Natural’ ad featuring Charlotte McKinney has garnered some 4.5 BILLION media impressions worldwide, so they are effective.

I must admit the all natural one was bloody weird, the ad boasted that the burger was a “first ever fast food” item made with “no antibiotics, no added hormones, and no steroids.” I mean WTAF, are they doing in a burger in the first place.

Otley Burger Company

I wasn’t really expecting tiny little independant companies to appear in this list. But it seems that the Otley Burger Company of Leeds, takes provocation to new levels. Or more accurately sheer bad taste. They leverage social media to promote their business. A good move for small businesses as it can be leveraged to create massive benefit at little cost.

Their Mother’s day advert however, used shock value that took bad taste to a new level. Advert below!

A&W Burgers

A&W just happen to be the oldest restaurant chain in America. Founded in 1919 by Roy W. Allen as a roadside drinks stand in Rodi California, they have grown to some 900 stores.

Their single entry into our advertising hall of fame, is the launch of their bigger 1/3 pound burger, playing on the theme of bigger is better. Unfortunately it failed in spectacular fashion. Why? Well evidently your average American doesn’t do fractional maths very well. And by God anyone knows that 4 is bigger than 3 so a 1/4 pounder has to be bigger than a 1/3 pounder don’t it.

A&W are intending making a comeback with a new ad for a 3/9 of a pounder, in the hope that Americans take 9 as bigger than 4.

Grill’d

A relatively modern addition, Grill’d was formed in Australia in 2004 in Melbourne. Growing to some 150 stores, the company aired an add that caused outrage. It was meant to troll McDonalds, by having a creepy clown character. unfortunately having said clown chase two kids down a dark alley then appear to flash them, isn’t really acceptable advertising nowadays. In fact it wasn’t really acceptable advertising in any day.

Wendy’s Where’s The Beef

Founded in 1969 in Ohio, Wendy’s is the third biggest burger chain in the world.

Like most chains Wendy’s has the biggest, bestest, juiciest blah blah blah. Their adverts are pretty cookie cutter with everybody else’s. Except for one classic. The ‘Where’s the beef?’ advert aired in 1984, with the unknown actress Claire Peller, an elderly lady sat with two other friends looking at a tiny beef pattie in a big bun and questioning how much beef there is. This ad skyrocketed Wendy’s profits and became a classic line.

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Catering, Equipment, Fun Story

New Equipment, High Power Generator

21 March 2023

Lockdown during Covid had many effects. Most of them not good. However sometimes adversity leads you down a new path. In our case a more profitable one. We had always provided what we called fun catering services. Doughnuts, candy floss etc. During lockdown we had a number of our corporate clients ask us to provide catering services more along the lines of a main meal.

This led us into providing a range of services such as gourmet burgers, Chinese noodles, jacket potatoes etc. This was a good move as it turned out. However it did rapidly create a major problem for us. Namely that of power requirements.

For doughnuts etc, the client would provide a single 13 amp socket which was more than adequate. however when we moved up to mains catering, we would have for instance a couple of chip fryers, a couple of hot plates for the burgers, a chip warmer and perhaps a water boiler.

All told we could quite easily need not far off 40 amps. So the conversation would go like this.

“We need at least four seperate 13 amp supplies”

Client, “Yep no problem”

Only on the day what would happen is would set up, ask for our power supplies and be handed a 6 way adaptor with the comment that 4 were for us, and the other two for the DJ and pizza van. So they were intending to run around 60 amps from a single 13 amp supply. Predictably we would either melt the socket, or more usually blow the fuse or circuit breaker.

10 K.V.A. Generator

We already had some 10 K.V.A. portable generators, which combined with some new LPG powered equipment we obtained, allowed us to carry out most events.

Unfortunately many venues don’t allow the use of LPG due to the purported safety risks. So eventually we decided that we would need more electrical power.

66 K.V.A. Higher Power

We investigated what was on the market, and took an in depth look at what are requirements were, and come to the conclusion that around 30 k.v.a. would be fine.

So obviously we went out and bought one with a bit over twice the power at 66. Why you may ask?

Easy, 30 would do us for the time being, but any expansion or multiple items at the same time and suddenly we would be back to struggling with power again. Additionally the larger unit was only some £800 more than the smaller version. Was physically the same size, and used the same engine, so running costs should be on par. In short the only difference was the actual electrical alternator which converts the engine motion into actual electricity.

We had a selection of single and three phase sockets added for ease of use, had our new branding applied to the unit, and added one of our new spill kits to provide insurance in the case of any fluid spills.

We also had a custom built trailer unit made from our friends at Fairtech Fabrications, this allowed us to transport the unit behind any of our range of vans.

Resources For Power Generators:

Integrated Power Solutions

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