Crazy & Co.

Pancake Day With Our Mobile Creperie

13 February 2024

We are fast approaching pancake day, or Shrove Tuesday as the more religious would have it. We are now undergoing our annual avalanche of last minute enquiries for a pancake or mobile crepe cart . Companies suddenly decide that it would make a good treat for their staff. Problem is they seem to come to this conclusion about a week before the actual day. The smart companies have already booked up all of our crepe carts a couple of months in front.

French Crepes

Truth be told we provide crepes rather than pancakes. Whats the difference I hear you ask? Basically just the consistency. Crepes are much thinner than the traditional British pancake. Legend claims that a good French crepe is sos thin, you can read a love letter placed underneath it. The actual ingredients we use are virtually identical except for the crepe having more water, to make it thinner

Originating from the Brittany region in North West France, crepes are now considered a national dish, though most countries have similar dishes with a variety of names. There is a tale that a housewife in Brittany accidentally spilled some thin porridge on a hot flat stove and through this mistake the crispy pancake was invented, could it be true? Possibly, many other foods have been discovered by accident.

Jour Des Crepes

So popular are these crispy delights in France, that they have a religious holiday named in their favour. Also known as La Chandeleur (The return of light), it symbolises the approach of Spring.

Yet another legend (gee just how many legends are there about crepes)
has it that if you toss a crepe from a pan, with your right hand, catching it whilst holding a coin in your left, you would become rich that year

Savoury Crepes — A “Galettes ” or Savoury Crepe

Although it is the sweet dessert crepe that most of us are familiar with, there is also the Galette, which is made with a less sweet mix, and meant to be served with cheese, meats, mushrooms etc, to make a filling savoury meal.

To be honest we all prefer the sweet version in the office, and this outsells the savoury probably 99 to 1.

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Fun Story

Stop The World I Want To Get Off

12 February 2024

The world is currently in a state. The Middle East is in the middle of one of its endless cycles of violence. Russia and Ukraine are still going at it hammer and tongs. The Houthis are trying their best to sink any passing ships. The economy is in the doldrums. Prices are up, fuel is up, food is up. Middlesbrough don’t look like achieving promotion this year.

And now, PETA the animal rights organisation is calling upon Carousel manufacturers to stop using fibreglass horses on their rides, as evidently “Animal-themed carousels unintentionally celebrate the exploitation of sentient beings,”

FFS, just when you think people cannot be any more crackers than some of the fruit loop examples we have seen popping up over the last few years, we have this. What’s next, an amnesty for little girls to hand in their My Little Pony Dolls. Perhaps stuffed teddy bears will be in their sights, I mean, all that cruel exploitation of the poor little stuffed dears.

More worrying is the fact that going by some of PETA’s past campaigns, the said little girls might find themselves being smacked in the mouth by tofu pies. Or even being drenched in paint! Perhaps they will skin the carousel horses and hold the bodies up, presumably dripping in resin.

What about your local funfair. You might turn up to find that PETA have descended through the night and released all the carousel horses. Bit far fetched? No more than the bloody stupidity emanating from PETA.

Unusual Restaurants, Dinner In The Sky

10 February 2024

Dinner In The Sky, another in our series looking at some of the more unusual eating establishments around the globe. This one is different because it is situated around 150 feet in the sky!

This one is present in around 60 countries. Starting in Belgian in 2007, David Ghysels who owned a marketing company and Stefan Kerkhofs, a bungee jump organiser partnered to create an aerial based dinner for the Jeunes Restaurateurs d’Europe association.

This led to them being contacted by people from around the world who wanted to replicate the experience. They decided to go down the franchise route.

By 2009 Dinner In The Sky they were operating in more than a dozen countries including China and Canada.

Permanent Location

Michael and Janeen Hinden discovered the concept at a trade fair in 2008. They tested the concept at a New Years party, and eventually put the plans in motion for a permanent location in Las Vegas. Costing $4 million the location was to have a ground based restaurant as well as the high flying set up.

We can take to new heights with our gourmet catering options, but admittedly not 150ft dinner in the sky.

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Catering, Food Trucks, Fun Story

New Equipment, Our Churros Box

30 December 2023

As part of our ongoing efforts to expand our services, especially for larger events. We have added a new Spanish Churros unit.

In the past we have added churros making equipment to various of our existing catering units. This one has been purpose built especially for high volume events, although it will work just as well at a wedding or smaller event.

High Capacity Churros Making Kit

To partner with our new unit, we selected a range of kit from J L Blanco, one of Spain’s leading manufacturers of churros making equipment.

High yield circular fryers were added in both electric and gas versions, allowing us the ability to operate with low power generators where necessary, or utilise the higher throughput of the electric fryer when adequate power is avialable.

Automatic Churros Dispenser

To partner with the fryer we selected a fully automatic dough dispenser. This dispenses, measures and cuts the extruded dough to the correct length, dropping a pre selected number of churros into the fryer at the touch of a button giving our churros box a super high yield potential.

Of course knowing the propensity of electronics to cease working at the most inconvenient of times, we also added a manual dispenser, allowing us to do it the old fashioned way.

Birmingham Cathedral Market

The first outing for the new churros box was the cathedral Christmas market in Birmingham. A 5 week stint serving churros at the festive event proved the units worth.

Although the unit is perfectly at home with smaller events, it is designed primarily for larger events and festival, where it can operate constantly at high speed for hours on end. If you are planning a major event, or just have a lot of hungry guests then this is the way to go.

Ask us for more details, remember all you need is love and churros.

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Catering, Fun Story, Unusual Restaurants

Unusual Restaurants, Dans Le Noir

22 December 2023

Starting in Japan (where else would a totally quirky theme start), the concept of a ‘blind restaurant’ saw a non profit organisation called SIEN, and Higan-ji, a virtual Buddhist temple created by Japanese monks join forces at Ryokusen-ji, a temple in Asakusa to introduce a blind or ‘black’ restaurant.

The concept is, that dining is carried out in complete darkness. The theory being that with the lack of sight, your other senses are heightened, and becomes more of a sensual experience.

Dans Le Noir

Translating as In The Dark. This is a chain of restaurants spread through Europe and also with some locations in Africa and New Zealand. They offer the experience of dining in the dark, with your serving staff being blind or partially sighted.

The food is typically higher end fare, think 5 star rather than local café. Another benefit is the relationships with your dining companions. You have no idea who you are talking to, so the conversation tends to be without preconceived notions.

This is definitely on our bucket list to try.

In the meantime if you need food you can actually see, then check out our gourmet burgers.

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Catering, Event Planning, Food Trucks, Fun Story

Burgers Of The World, White Castle Slider

18 December 2023

The first in our series about some of the weird and wonderful burgers out there. The ‘slider’ comes from White Castle, who are generally accepted to be the earliest burger chain in the good ole USA.

Launched in 1921 by Billy Ingram, selling small square hamburgers ‘so easy to eat’ they were dubbed sliders. the idea was you ‘bought em by the sack.’ They were designed to be bought in bulk, more of a bite sized burger than a full on meal.

1921 Slider

Inspired by the burger that started it all, the original White Castle Slider. Caramelised onions, cheddar cheese, tomato, lettuce and pickles.

Holes In The Burgers

One unusual feature of the sliders, are the five holes in the patty. This serves the dual purpose of cooking the pattie quicker, as they are usually piled high in the steamer, and allowing the flavour from the bed of onions they are cooked upon, to permeate throughout the stack.

Chicken and Waffle Slider

They now have a range of different sliders, not only in the typical burger bun, but in between waffles or toast.

This one comes with crispy chicken breast, topped with bacon and sandwiched between two Belgian waffles.

French Toast Slider

Or how about this one, Cinnamon swirl French toast, with egg, American cheese and sausage or smoked bacon.

White castle sliders are considered to be one of the most influential burgers in history, kickstarting an entire fast food industry, along with innovations such as standardised food production across the whole chain, and the kitchen as a production line.

We currently don’t do square, and we don’t do sliders, but if you want a top class gourmet burger then check us out.

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Catering, Equipment, Event Planning, Food Trucks, Fun Story

What are the benefits of using food trucks for brand activation?

8 December 2023

Using food trucks for brand activation offers several benefits that can help businesses engage with their audience in a unique and memorable way. Here are some of the advantages of incorporating food trucks into your brand activation strategy:

Increased Visibility: Food trucks are mobile and can be strategically placed in high-traffic areas, allowing your brand to reach a larger and more diverse audience. They can be present at events, festivals, or locations that are relevant to your target demographic.
Novelty and Unique Experience: Food trucks provide a novel and unique experience for customers. People are often drawn to the idea of enjoying delicious food in an unconventional setting, which can leave a lasting impression.
Interactive Engagement: Food trucks offer opportunities for interactive engagement. Customers can watch their food being prepared, interact with the staff, and provide instant feedback. This interaction can foster a deeper connection between your brand and your customers.
Social Media Buzz: Food trucks are highly shareable on social media platforms. Customers often share their food truck experiences, including photos and reviews, which can create organic buzz and word-of-mouth marketing for your brand.
Sampling and Product Promotion: Food trucks are an excellent way to offer samples of your products. This is particularly effective for food and beverage brands, but it can also work for other types of businesses. Sampling allows potential customers to try your products, increasing the likelihood of conversion.
Branding Opportunities: Food trucks can be branded with your company’s logo, colors, and messaging. This serves as a mobile billboard for your brand and enhances brand visibility.
Cost-Effective Marketing: Setting up a food truck can be more cost-effective than traditional advertising or brick-and-mortar retail spaces. It allows you to reach your audience without the overhead of a physical store.
Flexibility and Adaptability: Food trucks offer flexibility in terms of location and menu. You can adapt your offerings and the truck’s location to suit different events or changing customer preferences.
Data Collection: You can collect valuable customer data through interactions at the food truck. This information can be used for future marketing efforts, helping you better understand your audience.
Cross-Promotion: Collaborating with other food trucks or businesses can lead to cross-promotion. This can help you tap into each other’s customer bases and expand your reach.
Community Engagement: Participating in local events and festivals through a food truck can demonstrate your brand’s commitment to the community and enhance your brand’s reputation.
Experiential Marketing: Food trucks offer a tangible and sensory experience. Customers can taste, smell, and see your products, creating a more memorable and sensory-rich brand activation.
Innovative Marketing: Using a food truck is an innovative approach to marketing that can set your brand apart from competitors and demonstrate your creativity and willingness to try new strategies.

Incorporating food trucks into your brand activation strategy can be a creative and effective way to connect with your audience, increase brand visibility, and foster positive brand associations. It offers a dynamic and engaging approach that can leave a lasting impact on potential customers.

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Equipment, Event Planning, Food Trucks, Fun Story

History of the Hamburger: From Hamburg to Global Icon

4 December 2023

American Fast Food Icon

The hamburger, a quintessential American fast-food icon, has a history that extends far beyond its association with the United States. Its origins can be traced back to the bustling streets of 19th-century Hamburg, Germany, where the first prototypes of this beloved sandwich emerged. Over time, the hamburger has evolved from a humble street food to a symbol of globalization, finding its way onto menus in every corner of the world. Let’s delve into the fascinating journey of the hamburger, tracing its transformation from a local delicacy to a global culinary sensation.

Origin in Hamburg, Germany:

The roots of the hamburger can be found in the German city of Hamburg, where the concept of minced beef, seasoned and shaped into patties, was a popular local dish. Immigrants from Hamburg, seeking new opportunities, brought their culinary traditions with them to the United States in the 19th century. It was in the bustling streets of American cities, notably New York, that the hamburger began to take on its modern form.

Evolution in the United States:

While its exact origins in the United States remain a topic of debate, the hamburger gained popularity at the turn of the 20th century, particularly during the rise of the fast-food culture. Numerous accounts credit various American diners and restaurants for popularizing the hamburger as we know it today. One of the earliest and most notable mentions is Louis’ Lunch in New Haven, Connecticut, which claims to have served the first hamburger sandwich in 1900.

Rise of Fast-Food Culture: With the advent of the fast-food industry, the hamburger quickly became a staple on menus across the nation. The post-World War II era saw an explosion of fast-food chains, such as McDonald’s, Burger King, and Wendy’s, which played a pivotal role in cementing the hamburger’s position in American culture. The simplicity, convenience, and affordability of the hamburger contributed to its widespread appeal, making it a favourite choice for people of all ages.

Globalization and Cultural Integration:

As the world became more interconnected, the hamburger transcended its American roots and found its way onto menus worldwide. Its adaptability allowed for endless variations, incorporating diverse ingredients and flavors to suit local palates. From the Japanese teriyaki burger to the Indian masala burger, each culture added its unique twist, contributing to the hamburger’s evolution as a global culinary phenomenon.

The Modern Hamburger:

In the 21st century, the hamburger continues to undergo innovative transformations, catering to diverse dietary preferences and culinary trends. With an increasing focus on sustainability and plant-based diets, the rise of the veggie burger and plant-based meat alternatives has redefined the traditional concept of the hamburger, appealing to a broader audience concerned about health and the environment.

Conclusion: The history of the hamburger is a testament to the power of cultural exchange and culinary evolution. From its humble beginnings in Hamburg, Germany, to its status as a global fast-food icon, the hamburger remains a symbol of cultural integration and gastronomic innovation. Its ability to adapt and evolve with changing times has solidified its place in the hearts and taste buds of people around the world, making it an enduring culinary classic for generations to come.

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Equipment, Event Planning, Food Trucks, Fun Story

Our Little Red Hot Dog Van

1 December 2023

Looking for a sizzling, scrumptious hot dog experience that’s as unique as it is delicious? Look no further than the Little Red Hot Dog Van, your one-stop-shop for quirky hot dog cravings!

Built onto the chassis of a classic Citroen 2CV van, this just oozes gallic charm. Good food is no longer enough, you need a service that stands out on the ‘gram.’

Also available offering Pimms, Waffles, Hot Chocolate, doughnuts and much more.

Promotional Opportunities

This broad red panels make this ideal for branding if you want to use it for brand activation, exhibitions or other promotional usages.

We can apply simple graphics in house for events, or we have a local graphics company that can add full four colour printing graphics or even a full vinyl wrap.

Our little red food truck — Little Red Screen

Check out our other foodtrucks.

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Equipment, Food Trucks, Fun Story

John W Sanders II, Update Power Generator

24 November 2023

Although going at a sedate pace due to the amount of work we have, we have been carrying out some of the preparatory work on turning our imported American fire truck, into a food truck.

On Board Power

The food truck was intended to be self sufficient, and as part of this it was intended to have on board power. There are a number of cabinets on the truck, but all were a bit tight for space to install a generator with a decent power output.

Eventually we happened on a Yanmar 25kva unit. At 3000rpm it would be a bit noisy so we were gonna need to put a bit of work into sound proofing, but with a minor alteration to the mounting feet, it slid in the rear compartment like it was made to measure.

Fire Truck Rear Compartment — Rear Compartment

Noise

We acquired a noise meter to get a baseline reading, and at 1 metre we were experiencing an average of 105dB. Ouch!

We added a layer of Tecsound, intended to act as a barrier and also prevent noise transmission through the steel canopy. Then added some 50mm thick noise block sheet, which was basically around 40mm of high density foam, then a layer of lead, then a 6mm layer of foam to decouple the panel from the wall. To avoid blocking the end panel air flow too much we used a thinner 35mm version.

The reading after this was an average of 85dB, which sound being a logarithmic scale actually means we have cut the perceived noise level to around a quarter of what it started. Good, but we ideally want it down by another 10dB, or half again.

Most of the apparent noise appears to be coming from a combination of the top box housing the exhaust silencer and underneath the truck. The air intake and exhaust are actually underneath so these are basically open vents into the box.

Next Step

We have two more actions to try and solve this. First we are having baffled outlets made to cover both the inlet and outlet vents. A layer of soundproofing on the underneath of the cabinet floor would probably help as well.

Secondly we intend to box in the silencer with sound proofing.

Stay tuned for an update on where we get it too.

Electrics Install — Adding the consumer trip unit and a changeover switch to the side access panel.

Hidden Exhaust Outlet — Adding the consumer trip unit and a changeover switch to the side access panel.

To try and keep the truck looking like a fire engine, rather then a funfair truck, we have piped the exhaust from the generator to one of the water pipe outlets on the unit, it probably needs a removable elbow and vertical pipe fitting for when it is in use, as that will also cut the noise down, but on the road it looks stock.

As far as we can tell in the UK, this will be the first fire truck food truck, well, American fire truck, I have seen a British Green Goddess in use to serve food, and a couple of typical Dennis type engines.

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