Crazy & Co.

Spartan Fire Trucks

23 July 2023

When the Diamond Reo truck manufacturer went into liquidation. Four young engineers left and set up a business of their own. Mortgaging their houses and borrowing what they could they formed Spartan Chassis to manufacture specialist vehicles such as fire pump trucks and military vehicles.

Within thirty years the fledgling company had become a leading builder of custom chassis.

Custom Fire Apparatus

On the fire truck front they tend to build incomplete chassis for other manufacturers to add the body and equipment. Companies such as Kovatch Mobile Equipment take the Spartan chassis, cab and driveline, and add all the extra parts to produce the finished product.

One thing about the American fire trucks is that they look sexy. Acres of diamond plate decoration, big air horns, air raid type sirens and V6 or V8 engines, whats not to like?

New Food Truck

Why, you might ask are we waffling on about American fire trucks sexy or otherwise? Simples, we have just acquired a 1982 Spartan Monarch pumper to turn into a fire engine food truck. Watch this space for more details of John W. Sanders II. (That’s the name of the truck, named after a sadly deceased young firefighter.)

Here is a little look at the new truck. A full post will be up shortly.

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Catering, Equipment, Event Planning

Burger Joints Of The World, Kenny Rogers Roasters

10 July 2023

A bit of a misnomer this one, as Kenny Rogers Roasters actually sold wood fired rotisserie chickens, rather than burgers. But hey, I am a Kenny Rogers fan so what can i say.

The famous country musician teamed up with John Y. Brown Jr., a former KFC C.E.O. Having been the governor of Kentucky, Brown decided to return to the restaurant business, and got together with Rogers in 1991 to open the first location in Coral Springs, Florida,. Their selling point was that rotisserie chicken was a healthier option to regular fried chicken with a tagline of “less fat…less salt…less calories” .

They gradually expanded the menu to include Turkey, ribs and numerous side dishes. Growing to around 350 locations in the US, Canada, Asia and the Middle East by 1995. In 91 ‘Cluckers’ a minor chain of chicken restaurants sued them for allegedly copying its menus and recipes. They dealt with this by buying a majority stake in the chain.

The original team of Brown and Rogers expanded the chain to some 425 stores, before selling out to Malaysia-based Berjaya Group in 1996. They announced plans to open in the UK, even going so far as to purchase land, but in the end nothing came of it.

Decline And Change Of Ownership

by 1996 they had reached an annual turnover of $300 million. By 1998 they were in chapter 11 bankruptcy. As not only other chains had added similar products, but many supermarkets and other stores offered rotisserie chicken. Nathan’s Famous Inc, bought the chain out of bankruptcy for $1.25 million, and within a short space of time they had been reduced to some 90 outlets, 40 in the USA.

In 2008 ownership changed again when they were sold to Roasters Asia Pacific (Cayman) Limited, the Asian franchise owner. This proved a good move, as the chain continued to flourish in the Asian market and grew to over 140 stores by 2011.

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Catering, Event Planning, Food Trucks

Burger Joints Of The World, Bastard Burgers

9 July 2023

A Scandinavian feel to this weeks Burger joint. Oh, and a pretty unique name. Bastard Burgers. I wonder how long before a parents organisation are picketing it to stop the kids being corrupted.

Throwing its hat into the ring in Luleå in Sweden in 2016, this is a relative baby in the burger world. The chain has seen rapid growth and now numbers some 70 outlets across Scandinavia, and one in New York City.

The recipe is similar to other high end burger joints. In NY they use meat from Pat LaFrieda a celebrated high end Butcher. In Sweden the meat comes from farms in Norrbotten, and is freshly ground each day. The dips are all made in house and the bread baked fresh daily. They are also proponents of the ‘smash’ technique. Taking a ball of meat and smashing it flat on the hot griddle. This causes something called the Milliard reaction, which locks the flavour into the meat and adds a lovely caramelized browning to the meat..

Vegan

They are also big on vegan, with the chain promoting two signature burgers each month, one Vegan and the other meat. A collaboration with Gustav Johansson a celebrity food blogger, and vegetarian chef, has seen him create the vegan offerings for the past twelve months.

The Stores

The outlets are a sort of mix of graffiti culture, street foedy, pop theme fusion. Hip Hop music and great burgers, what’s not to like.

Bronx Brewery

The New York store has a tie up with a local brewery, the Bronx Brewers. Offering their range of beers in house, whilst Bronx offer Bastard Burgers on their menu. The two businesses look a pretty good match culture wise, and this chain is going to be one to watch.

Oh, and in case you are wondering, Bastard is not a swear word in Sweden!

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Catering, Equipment, Event Planning

Brand Activation Using food Trucks

4 July 2023

Over the past 12 months we have added a number of food trucks for brand activation to our portfolio. We also have some exciting new additions that are coming soon. These are great for corporate use such as brand activations, sales promotions etc. They take a service and add a touch of style to it, so the guests not only get free food or drink, the actual truck becomes a promotional item in its own right.

Our classic Citroen HY van was used by Birmingham Bears on a tour to promote their new strip. Which was made from Recycled coffee beans. It was partially wrapped by our friends at HG Graphics, and custom printed coffee clutches provided. We opened it at a number of locations around Birmingham and Coventry. Resulting in long queues of people waiting for their free tea and coffees.

We offer a range of different quirky trucks to choose from all of which can be branded and tailored to your specific requirements. For longer term events we can acquire and build a custom set up just for you. This could be another example of something like our HY van. Or it could be something totally quirky such as building a coffee cart on a WW2 tank. Or an ice cream dispensary on a Helicoptor fuselage!

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Catering, Event Planning, Food Trucks

8 Heart Attack Burgers

29 June 2023

Everyone loves a burger. Well almost, there are some people who replace the beef with patties made from green stuff. Whether that is still a ‘burger’ is open to debate.

Looking around the internet we across this monstrosity below;

Containing almost 1800lb of beef (Thats over 700 quarter pounders) this was built to get into the Guinness book of records. It needed a custom built over creating out of a shipping container to fit it in, and comes with 300 pounds of cheese, tomatoes, onions, pickles, and lettuce, sandwiched in a 250lb bun.

It is actually on the menu at Mallie’s Sports Grill & Bar in Detroit, and costs nearly $8000.

Realistically this was a one off burger. Created for a specific purpose.

But what else is out there, on regular menu’s and considered a normal burger, but comes with enough calories to shorten your lifespan for you pretty smartly. The Heart Attack Grill company make a number of burgers, with names such as triple bypass that contain upto 16000 calories. But this is a gimmicky burger joint, where the whole premise is you are eating unhealthy burgers. What about the regular chains. we are taking a look at what they place on the table;

Wendy’s Bacon Jalapeno Cheeseburger Triple 1330 Calories

Made with 3 of their famous square patties, it comes with jalapenos, crispy fried onions, cheese and bacon (though being American cheese and bacon we use those terms in the loosest possible sense) and cheese sauce, lots of it.

Weighing in at 1330 calories, it also packs a ridiculous two grams of salt, and 4.5 grams of that lovely, heart strangling trans-fat.

Carl’s Jr. Triple Western Bacon Cheeseburger 1380 Calories

Clocking in at an extra 50 calories is Carl’s Jr. offering. Famous for their adverts featuring skimpily clad models. Carl’s als have a stake in the feed your customers to death stakes. This has almost three grams of fat, though is does cut the trans-fat score down a little, yay!

Three charbroiled patties, two strips of bacon, ‘American’ cheese and crispy fries onion rings add to the experience.

Hardee’s Monster Double Thickburger 1400 Calories

Tipping the scales at 1400 calories, this again has nearly three grams of sodium, but it has upped the Trans-fat score to level with Wendy’s at 4.5 grams.

2/3 of a pound of beef, four strips of bacon, three slices of American cheese, and mayonnaise. To put it into perspective its recommended that you consume no more than 2300mg of sodium in a day, this has 2750mg.

Wendy’s Pretzel Bacon Pub Triple Cheeseburger 1520 Calories

The iconic Wendy’s square pattie makes a second entry in our list. Three patties, bacon, honey mustard, beer cheese sauce, fried onions, pickles and muenster cheese wrapped in a soft pretzel bun.

This manages to break the 1500 calorie barrier at 1520 calories, though surprisingly, the sodium comes down a little to under two grams.

Steak ‘n Shake 7×7 Steakburger 1660 Calories

We are jumping up the ladder rapidly now, with a 1660 calorie offering from Steak’n Shake. Seven beef burgers, along with seven strips of orange/yellow plastic stuff, sorry American cheese. Added to the calories are 3,800 mg sodium and a whopping six grams of trans fat.

This one just looks a mess

Whataburger Triple Meat Whataburger 1885 Calories

Climbing ever closer to the magic 2000 calorie barrier, this one looks positively clinical at the side of our last burger. Three patties, layered with the ubiquitous American cheese, topped with a bit of salad. This nudges the 1885 calorie mark, but is surprisingly low in sodium at 2080 gm and only 3 grams of trans fat. (By low we are speaking relatively. It’s low in the burger world).

As they say ‘Whataburger’!

Burger King Bacon King 2020 Calories

The first of our contenders to break the 2000 calorie barrier. Though the UK version of this is only about two thirds the size.

two ¼-pound beef patties, a hearty portion of thick-cut bacon, American cheese, ketchup, and mayonnaise on a sesame seed bun,

A full half pound of beef, thick-cut bacon, American cheese (again), ketchup, and mayo on a sesame seed bun,

Over four grams of sodium and seven of trans fat. This is a whopper indeed.

Heart Attack Grill Quadruple Bypass Burger 16000 Calories

You only have to look at it. Nearly 16000 calories. God alone knows how much sodium, trans fat etc they have. It shortens your life just looking at it.

All in all there are some real nasty heart attack burgers out there.

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Catering, Equipment, Event Planning

National Churros Day

6 June 2023

Happy national churros day. The delightful Spanish dessert, a bit like a doughnut, but long and fluted instead of round. Traditionally served with thick chocolate, but also perfect when filled with cream, jam or a variety of sauces.

History

Like many of our culinary delights, churros has a bit of an uncertain history. Thought ot have been brought from China to Europe by Portuguese merchants. The dessert resembles yóuzháguǐ a traditional Chinese recipe.

Another school of thought is that Spanish shepards made it to make up for fresh baked goods. Churros paste was easy to make and fry in the mountains where they spent most of their time.

There is also a recipe in Apicius the Roman cookbook for fritters made from flour and water, very similar to modern churros.

Whatever the true origins, churros now are a definite hit in the modern dessert world. So happy national churros day.

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Catering, Equipment, Event Planning

Case Study, EY Waffles And Smoothies

27 May 2023

Another in our case studies, this time providing EY waffles and smoothies on their tour of universities around the UK.

It started last summer when we were asked to provide a smoothies cart around a small tour of universities in the Yorkshire/Lancashire regions. EY were signing uni graduates up to their scheme, and thought a giveaway would be better than the usual free pen or such. It worked so well that about a month later we did it all again, this time handing waffles on a stick out.

Round 2

A couple of month later we were asked to do it a third time, However after finalising that round of waffles. We were contacted by three other EY team members. It turns out that the initial team had exceeded their targets by a massive amount. The other teams looked a bit behind so decided they wanted the same advantage.

The scheme must have worked as we are just putting together the package for another round of events. This time is isn’t EY Waffles, but EY churros.

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Catering, Equipment, Event Planning, Food Trucks, Fun Story, funfair events, Funfair Games

Case Study, The 100% Club

19 May 2023

A short case study about our support for the 100% Club scheme.

About 4 or 5 years ago we supplied a single ride, a Carousel to a school in Leeds. This carried on for about three years, until they suddenly expanded the booking and starting reserving multiple rides and catering.

It turns out that they were running a 100% club. Any kid that had a 100% attendance record for that term would be entitled to spend a period of time at the mini funfair they had booked.

Suddenly we started receiving requests from other schools for the exact same thing. Turns out they were all part of an academy group of schools. We now provide attractions regularly to something like 9 different schools. This ranges from the latest thrill rides to things like burger and chips.

Talking to some of the teachers, it seems that they had posted an increase in average attendance at the schools running the scheme.

The Health and Safety team at the schools were pretty fierce at the first events, and had us jumping through hoops. Gradually they seemed to relax a little and adopt an attitude of suggesting slight improvements where necessary, rather than making a big issue of it. I think the fact that we put so much effort into doing things right, coupled with us making changes as soon as they request them, helped a lot.

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Catering, Event Planning

Burger Joints Of The World, Heart Attack Grill

15 May 2023

This entry in our world’s burger joints is a little different. Rather than a chain this is a single location in Tempe, Arizona.

Founded in 2005 by Jon Basso with the intent of serving “nutritional pornography”. The Heart Attack Grill has one major selling point. It sells the world’s unhealthiest burgers. Ranging from a single upto a octuple heart bypass burger containing a massive 16,000 calories.

If you manage to finish this, you are wheeled out to your car by your personal naughty nurse.

Your side order of fries are cooked in lard, tequila and beer to make sure they contain as many calories as possible. Your soft drinks are made with can sugar, and patrons can buy unfiltered cigarettes.

Big Guests Eat Free

If you happen to weigh over 25 stone, then you eat free. You do have to weigh yourself beforehand, and drinks are excluded from the deal, oh and you can’t share your food.

Theming

The whole joint is themed around nurses/doctors. Guests don hospital gowns before eating. The nurses take prescriptions (orders) from the patients (guests).

If you don’t manage to finish your food, then one of the naughty nurses will paddle you. With the option to buy the paddle afterwards.

So, not only is this a hamburger place that uses the time tested tactic of sexy ladies. It also aims to feed you the most unhealthy burgers possible.

What could possibly go wrong?

2011 the Heart Attack Grills spokesman Blair River died at the age of 29 from complications with pneumonia. Not sure if the 41 stone he weighed had any bearing on that.

2012 a customer suffered a heart attack whilst eating one of their burgers. The owner called an ambulance, whilst the other patrons took photos.

2012 A female customer fell unconscious whilst eating a double bypass burger. Though she was also drinking and smoking.

2013 another spokesman John Alleman (bit of a dangerous job that) dropped dead outside the restaurant whilst waiting for a bus. Not sure how heavy that one was.

Resources;

Company Website

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Equipment, Event Planning, Fun Story, General

New Equipment, Fuel Bunker

13 May 2023

When worked the funfair circuit we needed a generator for powering our equipment. Well, we used four of them in fact. When we moved totally into corporate entertainment we made it a condition of the contract that the client provided power.

This work well for a number of years, as usually we were powering perhaps a candy floss and a popcorn machine, so at most a couple of 13 amp sockets were fine.

During covid we suddenly found our clients asking us to provide larger catering services, such as serving four thousand burgers for Amazon in four hours, though that is another tale lol.

Generators

We suddenly found ourselves needing sixty and seventy amp supplies. So to translate this into a format that made sense to the client we would specify that we needed like four 13 amp supplies. What would happen is that we would arrive at the venue, be handed a four way socket and told here are your four supplies. Trouble is, the four sockets joined into a single 13amp plug. And ‘Oh’ they would say, ‘your sharing with the DJ, pizza truck and rodeo bull!’

Great, we were gonna be pulling 100 amp from a single 13amp plug. So no power problems expected then.

To circumvent this, we ended up adding some generators to our line up.

This gave us the flexibility to power ourselves and some spare capacity to boot.

Initially we would fill them up from a local garage that sold red diesel. But even though it was only about 4 miles away, it was still a hassle to couple up and run down there for fuel. Additionally at the time it was about £1.40 a litre from them. The local diesel supplier quoted £0.82 a litre, which was a massive saving, but would only deliver a 1000 litres a time.

So we added a fuel bunker to take advantage of this. Other people we know had similar but owning for lift trucks, would simply lift them in the air to allow gravity to dispense the fuel. Not owning a fork lift, we added a battery powered system and a metered pump.

We installed the system in the yard and had it filled. Then had a think about security. Some people feel entitled to help themselves to whatever without legal niceties such as ownership being considered relevant.

So we set about fortifying our diesel. A wifi camera provided not only monitoring of the set up, but would automatically light up the area, sound an alarm and alert me at my phone that someone was at the bunker. We also added locks to the on/off valve, filling hole. and pump switch.

My daughter pointed out that the battery just being sat there was screaming take me take me. So we fitted a secured steel lock box with the battery inside. A jokey conversation with a friend who looked at the system ended with him saying I am surprised you haven’t electrified it.

Ha, cant do that someone might touch it accidentally. Ha, they might, ha ha that could be fun. Yeah lets do it.

The end result is that the system is now fitted with a similar energiser to what farmers use to keep cows in their field. To be fair, it is remotely controlled, and not left live all the time. But I can turn it on from anywhere in the world using my phone. We also added a solar charger to keep the whole shebang topped up.

So our fuel bunker is ready for all comers.

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