Crazy & Co.

Category: Equipment

Catering, Equipment, Event Planning

Burger Joints Of The World, Pumper Nic

15 December 2023

Another in our look at Burger chains of the world. This time, in the South American nation of Argentina, famous for Evita Peron, football and trying to take over small British protectorates in the South Atlantic.

Creation in 1974

Alfredo Lowenstein, ex owner of Quickfood, who happened to be the parent company of the renowned Argentine hamburger supplier ‘Paty’ joined forces with the Las Lenas tourist complex to launch Pumper Nic.

In 1975 Pumper Nic became the first franchise organisation in Argentina. They expanded quickly to a total of 70 outlets, and a $60 million annual turnover.

Unfortunately this rapid growth meant they quickly outstripped their ability to supervise the franchisees, leading to wide variance in the quality of food between the different outlets.

Menu

Their signature dish was a sandwich with an egg between the patties called the Mobur. They also promoted their famous ‘Dos Por Uno’ or two for the price of one burgers. Fries were called Frenys. Another prime offering was their Jaque, or ham and cheese sandwich.

Their original logo was based upon Burger Kings logo, who as it happened didn’t operate in Argentina at the time. However around the late 80’s Burger King launched into the Argentine market, and a resulting lawsuit led to the company not only changing its logo, but also shortening its name to Pumper.

Into The 90’s

Eventually in 1990, Lowenstein handed the business to his sons Diego and Paula. Sadly they had little interest in continuing the business. Eventually they sold the chain in 1995 and associated themselves with the Wendy’s chain.

The following year, the franchise system collapsed, and the new owners were unable to turn things around. By 1999 Pumper Nic declared bankruptcy, bringing to an end an early Argentine success story.

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Catering, Equipment, Event Planning

German Sausage Cart

12 December 2023

We are always looking for new lines to add to our comprehensive line up of catering options. A German sausage cart is one that has been suggested regularly. We have always done hot dogs, or Frankfurters, as they are commonly known, so technically we already do German sausage. But we have never added a full line up with Bratwurst etc.

So, that is going to change. We were recently contracted by a major corporate client to provide lunch for five days at the opening of a new warehouse. The stipulation was something different everyday. We finished on the last day with Bratwurst and fries. This went down a storm, so we decided to add a full German sausage experience to our menu.

The initial offering is gonna look something like this;

Bratwurst

The famous German sausage, whose name translates as pretty much ‘Fried Sausage.’ This is probably the most popular of the offerings, and what many consider as the typical fare.

Frankfurter

Although fans of the frank might argue the point. Equally well known, and also hailing from Germany, this one tends more often in this country to go by its alternative name of hot dog.

Currywurst

Basically the aforementioned bratwurst, chopped into bite sized portions, then slathered in curried ketchup.

Kasekrainer

Basically a sausage with chunks of cheese inside, a fabulous combination, well it is if you happen to like cheese and sausages.

These will all come with a selection of typical condiments such as mustard, German ketchup etc, oh and the traditional sauerkraut, which happens to be finely chopped cabbage fermented by various lactic acid bacteria which gives it a distinctive sour taste.

If you want to book a German sausage cart for your event, check our service out!

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Catering, Equipment, Event Planning, Food Trucks, Fun Story

What are the benefits of using food trucks for brand activation?

8 December 2023
Birmingham Bears Branded

Using food trucks for brand activation offers several benefits that can help businesses engage with their audience in a unique and memorable way. Here are some of the advantages of incorporating food trucks into your brand activation strategy:

  1. Increased Visibility: Food trucks are mobile and can be strategically placed in high-traffic areas, allowing your brand to reach a larger and more diverse audience. They can be present at events, festivals, or locations that are relevant to your target demographic.
  2. Novelty and Unique Experience: Food trucks provide a novel and unique experience for customers. People are often drawn to the idea of enjoying delicious food in an unconventional setting, which can leave a lasting impression.
  3. Interactive Engagement: Food trucks offer opportunities for interactive engagement. Customers can watch their food being prepared, interact with the staff, and provide instant feedback. This interaction can foster a deeper connection between your brand and your customers.
  4. Social Media Buzz: Food trucks are highly shareable on social media platforms. Customers often share their food truck experiences, including photos and reviews, which can create organic buzz and word-of-mouth marketing for your brand.
  5. Sampling and Product Promotion: Food trucks are an excellent way to offer samples of your products. This is particularly effective for food and beverage brands, but it can also work for other types of businesses. Sampling allows potential customers to try your products, increasing the likelihood of conversion.
  6. Branding Opportunities: Food trucks can be branded with your company’s logo, colors, and messaging. This serves as a mobile billboard for your brand and enhances brand visibility.
  7. Cost-Effective Marketing: Setting up a food truck can be more cost-effective than traditional advertising or brick-and-mortar retail spaces. It allows you to reach your audience without the overhead of a physical store.
  8. Flexibility and Adaptability: Food trucks offer flexibility in terms of location and menu. You can adapt your offerings and the truck’s location to suit different events or changing customer preferences.
  9. Data Collection: You can collect valuable customer data through interactions at the food truck. This information can be used for future marketing efforts, helping you better understand your audience.
  10. Cross-Promotion: Collaborating with other food trucks or businesses can lead to cross-promotion. This can help you tap into each other’s customer bases and expand your reach.
  11. Community Engagement: Participating in local events and festivals through a food truck can demonstrate your brand’s commitment to the community and enhance your brand’s reputation.
  12. Experiential Marketing: Food trucks offer a tangible and sensory experience. Customers can taste, smell, and see your products, creating a more memorable and sensory-rich brand activation.
  13. Innovative Marketing: Using a food truck is an innovative approach to marketing that can set your brand apart from competitors and demonstrate your creativity and willingness to try new strategies.

Incorporating food trucks into your brand activation strategy can be a creative and effective way to connect with your audience, increase brand visibility, and foster positive brand associations. It offers a dynamic and engaging approach that can leave a lasting impact on potential customers.

Early Branding For Thornes Toffees
Early Branding For Thornes Toffees
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Equipment, Event Planning, Food Trucks, Fun Story

History of the Hamburger: From Hamburg to Global Icon

4 December 2023
Gourmet Burger Bar Hire

American Fast Food Icon

The hamburger, a quintessential American fast-food icon, has a history that extends far beyond its association with the United States. Its origins can be traced back to the bustling streets of 19th-century Hamburg, Germany, where the first prototypes of this beloved sandwich emerged. Over time, the hamburger has evolved from a humble street food to a symbol of globalization, finding its way onto menus in every corner of the world. Let’s delve into the fascinating journey of the hamburger, tracing its transformation from a local delicacy to a global culinary sensation.

Origin in Hamburg, Germany:

The roots of the hamburger can be found in the German city of Hamburg, where the concept of minced beef, seasoned and shaped into patties, was a popular local dish. Immigrants from Hamburg, seeking new opportunities, brought their culinary traditions with them to the United States in the 19th century. It was in the bustling streets of American cities, notably New York, that the hamburger began to take on its modern form.

Evolution in the United States:

While its exact origins in the United States remain a topic of debate, the hamburger gained popularity at the turn of the 20th century, particularly during the rise of the fast-food culture. Numerous accounts credit various American diners and restaurants for popularizing the hamburger as we know it today. One of the earliest and most notable mentions is Louis’ Lunch in New Haven, Connecticut, which claims to have served the first hamburger sandwich in 1900.

Rise of Fast-Food Culture: With the advent of the fast-food industry, the hamburger quickly became a staple on menus across the nation. The post-World War II era saw an explosion of fast-food chains, such as McDonald’s, Burger King, and Wendy’s, which played a pivotal role in cementing the hamburger’s position in American culture. The simplicity, convenience, and affordability of the hamburger contributed to its widespread appeal, making it a favourite choice for people of all ages.

Globalization and Cultural Integration:

As the world became more interconnected, the hamburger transcended its American roots and found its way onto menus worldwide. Its adaptability allowed for endless variations, incorporating diverse ingredients and flavors to suit local palates. From the Japanese teriyaki burger to the Indian masala burger, each culture added its unique twist, contributing to the hamburger’s evolution as a global culinary phenomenon.

The Modern Hamburger:

In the 21st century, the hamburger continues to undergo innovative transformations, catering to diverse dietary preferences and culinary trends. With an increasing focus on sustainability and plant-based diets, the rise of the veggie burger and plant-based meat alternatives has redefined the traditional concept of the hamburger, appealing to a broader audience concerned about health and the environment.

Conclusion: The history of the hamburger is a testament to the power of cultural exchange and culinary evolution. From its humble beginnings in Hamburg, Germany, to its status as a global fast-food icon, the hamburger remains a symbol of cultural integration and gastronomic innovation. Its ability to adapt and evolve with changing times has solidified its place in the hearts and taste buds of people around the world, making it an enduring culinary classic for generations to come.

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Equipment, Event Planning, Food Trucks, Fun Story

Our Little Red Hot Dog Van

1 December 2023
Our Little Red Citroen Food truck

Looking for a sizzling, scrumptious hot dog experience that’s as unique as it is delicious? Look no further than the Little Red Hot Dog Van, your one-stop-shop for quirky hot dog cravings!

Built onto the chassis of a classic Citroen 2CV van, this just oozes gallic charm. Good food is no longer enough, you need a service that stands out on the ‘gram.’

Also available offering Pimms, Waffles, Hot Chocolate, doughnuts and much more.

Promotional Opportunities

This broad red panels make this ideal for branding if you want to use it for brand activation, exhibitions or other promotional usages.

We can apply simple graphics in house for events, or we have a local graphics company that can add full four colour printing graphics or even a full vinyl wrap.

Hire Our Little Red Hot Dog Van
Little Red Screen
Little Red Screen
Our little red food truck
Our Little Red Citroen Food truck
Little Red Doughnut Cart
Little Red Doughnut Cart
Little red pimms van
Our coffee service
Little red coffee van

Check out our other foodtrucks.

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Equipment, Food Trucks, Fun Story

John W Sanders II, Update Power Generator

24 November 2023
Spartan Fire Truck Food Truck

Although going at a sedate pace due to the amount of work we have, we have been carrying out some of the preparatory work on turning our imported American fire truck, into a food truck.

On Board Power

The food truck was intended to be self sufficient, and as part of this it was intended to have on board power. There are a number of cabinets on the truck, but all were a bit tight for space to install a generator with a decent power output.

Eventually we happened on a Yanmar 25kva unit. At 3000rpm it would be a bit noisy so we were gonna need to put a bit of work into sound proofing, but with a minor alteration to the mounting feet, it slid in the rear compartment like it was made to measure.

Fire Truck Rear Compartment
Rear Compartment
Generator In Situ
In Situ

Noise

We acquired a noise meter to get a baseline reading, and at 1 metre we were experiencing an average of 105dB. Ouch!

We added a layer of Tecsound, intended to act as a barrier and also prevent noise transmission through the steel canopy. Then added some 50mm thick noise block sheet, which was basically around 40mm of high density foam, then a layer of lead, then a 6mm layer of foam to decouple the panel from the wall. To avoid blocking the end panel air flow too much we used a thinner 35mm version.

The reading after this was an average of 85dB, which sound being a logarithmic scale actually means we have cut the perceived noise level to around a quarter of what it started. Good, but we ideally want it down by another 10dB, or half again.

Most of the apparent noise appears to be coming from a combination of the top box housing the exhaust silencer and underneath the truck. The air intake and exhaust are actually underneath so these are basically open vents into the box.

Next Step

We have two more actions to try and solve this. First we are having baffled outlets made to cover both the inlet and outlet vents. A layer of soundproofing on the underneath of the cabinet floor would probably help as well.

Secondly we intend to box in the silencer with sound proofing.

Stay tuned for an update on where we get it too.

Electrics Install
Adding the consumer trip unit and a changeover switch to the side access panel.
Hidden Exhaust Outlet
Exhaust Outlet

To try and keep the truck looking like a fire engine, rather then a funfair truck, we have piped the exhaust from the generator to one of the water pipe outlets on the unit, it probably needs a removable elbow and vertical pipe fitting for when it is in use, as that will also cut the noise down, but on the road it looks stock.

As far as we can tell in the UK, this will be the first fire truck food truck, well, American fire truck, I have seen a British Green Goddess in use to serve food, and a couple of typical Dennis type engines.

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Catering, Equipment

🐟🍟 Introducing a Seaside Sensation: Our Delectable Fish and Chip Service! 🍽️🌊

10 November 2023
Fish and Chips Cart Hire

Craving the taste of the sea? Look no further! Our new Fish and Chip Service brings you the freshest, most succulent fish paired with the crispiest, golden chips. With a commitment to quality and taste, we guarantee a delightful culinary experience that will leave you longing for more.

Perfection in Every Bite: Our chefs take pride in crafting each portion to golden perfection. Expect a delightful contrast with our tender, flaky fish enveloped in a light, crispy batter. Our chips are prepared with care, offering that satisfying crunch that makes every mouthful a culinary adventure.

Crafted with Care: Our expert chefs meticulously prepare each meal, ensuring that our fish is coated in the perfect light, crispy batter, while our chips are cooked to golden perfection. Every order promises the satisfying crunch and tenderness that make fish and chips a beloved classic worldwide.

Catering to All Tastes: Whether you’re a fan of traditional cod or prefer a twist with our specialty sauces and sides, our menu offers a variety of options to suit every palate. Explore our range of mouthwatering accompaniments to create your perfect fish and chip experience.

Treat Yourself Today: Let us bring the charm of the seaside to you. Dive into the deliciousness of our fish and chips, and elevate your dining experience with the freshness and quality you deserve.

Traditional Favourites: Don’t forget to add your favourites to the meal, mushy peas, curry, salt and vinegar.

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Catering, Equipment, Event Planning

Exploring the Sweet Delights of Spanish Churros

29 October 2023
Hire Spanish Churros Dessert Service

Imagine walking down the bustling streets of a Spanish city, enticed by the aroma of cinnamon and sugar wafting through the air. Your eyes land on a humble cart adorned with rows of golden, crispy delights. This is the world of churros, a beloved Spanish treat that has enchanted taste buds around the globe. In this exploration of churros, we delve into the history, cultural significance, and irresistible flavors that make these fried delights a universal favorite.

A Historical Journey:

The origins of churros can be traced back to Spain, where shepherds created the first version of these delectable pastries. It is believed that the Spanish shepherds, with limited access to fresh ingredients, used simple dough and fried it to a crispy golden perfection, providing a portable and satisfying snack during their long days in the fields. Over time, churros became a popular street food in Spain, gaining fame for their simplicity, affordability, and irresistible taste.

The Art of Churro-Making:

Crafting the perfect churro is an art that requires skill, precision, and a deep understanding of the delicate balance of ingredients. Traditionally made from a choux pastry dough, churros are piped through a star-shaped nozzle into hot oil, creating their iconic ridged and elongated shape. After achieving a crispy, golden exterior, they are often rolled in a tantalizing mixture of cinnamon and sugar, adding an aromatic sweetness that perfectly complements the dough’s subtle richness.

A Global Sensation:

From the streets of Spain to the bustling food markets of Mexico and the United States, Spanish churros have transcended their cultural roots to become a beloved treat around the world. Whether enjoyed as a dessert, a snack, or even a breakfast item, churros have seamlessly integrated into various culinary traditions, adapting to local tastes and preferences. This adaptability has led to the creation of innovative variations, including filled churros, churro ice cream sandwiches, and churro waffles, further cementing their status as a timeless indulgence.

Churros in Modern Gastronomy:

In contemporary culinary circles, churros have experienced a renaissance, with renowned chefs and pastry artisans infusing their own creative twists into this traditional delicacy. From experimenting with unique dipping sauces to incorporating unconventional flavors such as matcha, dulce de leche, or even savory options like cheese, the modern churro has evolved into a canvas for culinary experimentation, offering a delightful surprise with every bite.

The Joy of Churros:

More than just a dessert, churros embody a sense of joy and nostalgia, evoking memories of joyful moments shared with loved ones. Whether enjoyed at a festive celebration, a local fair, or a cozy café, the simple pleasure of biting into a warm, freshly made churro resonates with people of all ages and backgrounds, transcending cultural boundaries and fostering a universal love for this delightful pastry.

Churros, with their humble origins and irresistible flavors, have captured the hearts of food enthusiasts worldwide. As we celebrate the joy they bring, let us savor the history and craftsmanship behind each delectable bite. From the streets of Spain to the corners of the world, the legacy of churros continues to thrive, symbolizing the enduring appeal of simple, timeless treats that have the power to connect us through shared experiences and the love of good food.

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Catering, Equipment, Event Planning, General

The Phenomenon of Festival Food Trucks:

22 October 2023
Citroen HY Van Catering Unit

Where Convenience Meets Culinary Creativity

In recent years, the culinary world has witnessed a delightful revolution, one that has transformed the way we think about dining out. It’s the rise of the humble food truck, an innovative and exciting concept that has taken the food industry by storm. These mobile eateries have become a quintessential part of urban culture, offering a diverse range of culinary experiences that cater to every palate.

The Appeal of Food Trucks

So, what is it about these four-wheeled kitchens that has captured the hearts and taste buds of food enthusiasts worldwide? The answer lies in the perfect blend of convenience, affordability, and gourmet delights. Food trucks effortlessly fuse the need for a quick, on-the-go meal with the desire for a unique dining experience. Whether it’s a freshly grilled gourmet burger or a fusion of international flavors in a handheld form, food trucks offer a culinary adventure that is both accessible and exciting.

Culinary Creativity on Wheels

One of the most intriguing aspects of the festival food truck phenomenon is the sheer creativity displayed by these mobile chefs. They are not bound by the constraints of a traditional kitchen, allowing them to experiment freely and introduce innovative culinary concoctions that challenge the status quo. From artisanal ice creams infused with exotic flavors to tantalizing twists on classic street food, these culinary mavericks are constantly pushing the boundaries of taste and presentation.

Community and Culture

Beyond the delectable dishes they serve, festival food trucks have become a symbol of community and culture. They often act as vibrant hubs where people from different walks of life converge, forming a unique social space that fosters connections and conversations. These gatherings provide an opportunity for people to savor mouthwatering delicacies while celebrating diversity and the rich tapestry of flavors that define a community.

Embracing Change and Adaptation

The resilience of food trucks is also evident in their adaptability. During challenging times, such as the recent global pandemic, many food trucks swiftly pivoted their operations to offer delivery services or set up in strategic locations to serve essential workers. Their ability to adjust and cater to evolving consumer needs has solidified their position as an integral part of the culinary landscape, showcasing the indomitable spirit of the food industry.

A Taste of the Future

As the food industry continues to evolve, food trucks remain at the forefront of innovation, promising to surprise and delight with their ever-evolving menus and bold flavors. They serve as a testament to the fact that great food doesn’t always come from a conventional setting; sometimes, it arrives in a humble, but passionately crafted, meal served through a truck window.

Next time you come across a food truck festival or spot one parked in your neighborhood, be sure to indulge your taste buds in the flavors of this modern culinary movement. You might just discover your new favorite dish or even a newfound appreciation for the art of mobile gastronomy.

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