Crazy & Co.

Case Study, EY Waffles And Smoothies

27 May 2023

Another in our case studies, this time providing EY waffles and smoothies on their tour of universities around the UK.

It started last summer when we were asked to provide a smoothies cart around a small tour of universities in the Yorkshire/Lancashire regions. EY were signing uni graduates up to their scheme, and thought a giveaway would be better than the usual free pen or such. It worked so well that about a month later we did it all again, this time handing waffles on a stick out.

Round 2

A couple of month later we were asked to do it a third time, However after finalising that round of waffles. We were contacted by three other EY team members. It turns out that the initial team had exceeded their targets by a massive amount. The other teams looked a bit behind so decided they wanted the same advantage.

The scheme must have worked as we are just putting together the package for another round of events. This time is isn’t EY Waffles, but EY churros.

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Catering, Food Trucks, Fun Story

21 Weird McDonald’s Burgers

23 May 2023

The one thing that was consistent at McDonalds was the food. All McDonalds served the same range of burgers, wraps etc. So where ever you go you have a familiar friendly menu right. Erm, no actually it isn’t. The fact is that McDonalds tailors many of its menus to suit the local market. There is no point for instance going heavy on the beef in India. Much of the population are Hindus who consider the cow a sacred animal. In fact in some parts of India it is illegal to sell beef. So lets look at some of the wonderful and weird McDonald burger options that you probably haven’t seen before.

Maharaja Mac

This is the result of selling into a market that consider your main ingredient to be sacred. Well, not exactly the beef, but the cow that donated in. So in the Indian market, McD’s replaced the beef with chicken.

The Benedict Bagel

Take a strip of bacon, a slice of cheese, a nicely rounded egg, a lashing of Hollandaise sauce, and stick it inside a bagel. What you then have is a sort of eggs Benedict. Available in the New Zealand market.

Japanese Black Burger

If you want weird food then go to Japan. Between eating stuff that is raw, deadly, still alive, there is also stuff that is black. This Big Mac replacement is made using squid ink, to give it that look. Add some spicy sauce and cheese and you have something that looks like its crawled out of halloween. Of all the weird McDonald’s burgers, this is the wierdest.

Maine Lobster Roll

High end food like lobster isn’t something you normally associate with a low rent burger joint like McD’s. However in certain markets such as Maine, and indeed at one time in Italy, they have short term specials. One such example was the McLobster.

McArabia

The McArabia, is available across the Arab world, and Pakistan. Two chicken patties, salad and tahini sauce, folded into a flat bread. To be fair it isn’t much different to a chicken sandwich, other than the choice of bread.

McRice

The McRice, available across the Philippines, pretty much starts out as a regular burger or chicken sandwich. Where it deviates, is in the bun. Or lack of a bun to be accurate. These are sandwiched between two slices of toasted rice.

Shrimp Burger

Across some of its Asian markets, Maccy D’s have replaced the beef with shrimp. Not all the beef we hasten to add, they still sell burgers, but this is an additional line. Shrimp ground up and made into a pattie, sweet chilli sauce and a corn dusted bun.

Pizza Mac

Many people love burgers, and also love pizza. So our teutonic friends, with their world renowned efficiency, combined the two. A big mac inside a pizza bun.

Pork Samurai

If you fancy a trip to Thailand, you can indulge yourself in a pork samurai. As typical McDonalds fare such as beef isn’t as common in the country, they have switched to pork. Teriyaki sauce, lettuce and mayo completes the ensemble.

Nurnburger

Another teutonic offering. Bratwurst sausages with mustard and onions. This one only had a brief run, but hey, nothing wrong with bratwurst.

Mashed Potato Burger

How do you improve on a Big Mac. Well, if you are part of the McDonald’s Chine team then the answer apparently, is topping it with a big dollop of mashed potato.

McKroket

Our Dutch cousins came up with this concoction. A mixture of ground beef and cheese made into a fried patty. Then topped with mustard.

KiwiBurger

Another New Zealand special, the kiwiburger. A beef patty with an egg and beetroot slices.

Burger and Cheese

It would seem that our friends in Brazil are partial to cheese. Very partial. In fact your burger comes with a big tub of melted cheddar to dip into.

Crab Croquette Burger

Another entry from the land of the rising sun. This one is made from snow crab and mushrooms. Reports are it isn’t as nice as it sounds.

Cordon Bleu Burger

An entry from Poland. This one is ideal for those who can’t make their mind up. Beef, chicken and bacon.

Bulgogi Burger

From South Korea, comes the Bulgogi burger. A pork patty covered in sticky Bulgogi sauce a sweet, smoky, and slightly tangy concoction.

McToast

An Italian concoction, this must be the most appetizing looking piece of food ever. Did they use special software to remove all the colour from the picture? We love weird McDonalds, but not this one.

Dosa Masala Burger

A thin fermented rice and lentil pancake mixed with spicy potato. And drizzled with chutney mayo. It doesn’t really look appetizing, but the Indians must like it.

McFalafel

Three pieces of falafel garnished with tomatoes, lettuce, onion, pickles and topped with Tehina sauce served in a tortilla wrap.

McTurco

Turkish kebabs in a flat bread. Where else, but Turkey. Another local delicacy that should be shared with the wider McDonalds family.

When you look there are some really weird McDonald’s offering out there.

McDonalds

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Catering, Equipment, Event Planning, Food Trucks, Fun Story, funfair events, Funfair Games

Case Study, The 100% Club

19 May 2023

A short case study about our support for the 100% Club scheme.

About 4 or 5 years ago we supplied a single ride, a Carousel to a school in Leeds. This carried on for about three years, until they suddenly expanded the booking and starting reserving multiple rides and catering.

It turns out that they were running a 100% club. Any kid that had a 100% attendance record for that term would be entitled to spend a period of time at the mini funfair they had booked.

Suddenly we started receiving requests from other schools for the exact same thing. Turns out they were all part of an academy group of schools. We now provide attractions regularly to something like 9 different schools. This ranges from the latest thrill rides to things like burger and chips.

Talking to some of the teachers, it seems that they had posted an increase in average attendance at the schools running the scheme.

The Health and Safety team at the schools were pretty fierce at the first events, and had us jumping through hoops. Gradually they seemed to relax a little and adopt an attitude of suggesting slight improvements where necessary, rather than making a big issue of it. I think the fact that we put so much effort into doing things right, coupled with us making changes as soon as they request them, helped a lot.

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Catering, Event Planning

Burger Joints Of The World, Heart Attack Grill

15 May 2023

This entry in our world’s burger joints is a little different. Rather than a chain this is a single location in Tempe, Arizona.

Founded in 2005 by Jon Basso with the intent of serving “nutritional pornography”. The Heart Attack Grill has one major selling point. It sells the world’s unhealthiest burgers. Ranging from a single upto a octuple heart bypass burger containing a massive 16,000 calories.

If you manage to finish this, you are wheeled out to your car by your personal naughty nurse.

Your side order of fries are cooked in lard, tequila and beer to make sure they contain as many calories as possible. Your soft drinks are made with can sugar, and patrons can buy unfiltered cigarettes.

Big Guests Eat Free

If you happen to weigh over 25 stone, then you eat free. You do have to weigh yourself beforehand, and drinks are excluded from the deal, oh and you can’t share your food.

Theming

The whole joint is themed around nurses/doctors. Guests don hospital gowns before eating. The nurses take prescriptions (orders) from the patients (guests).

If you don’t manage to finish your food, then one of the naughty nurses will paddle you. With the option to buy the paddle afterwards.

So, not only is this a hamburger place that uses the time tested tactic of sexy ladies. It also aims to feed you the most unhealthy burgers possible.

What could possibly go wrong?

2011 the Heart Attack Grills spokesman Blair River died at the age of 29 from complications with pneumonia. Not sure if the 41 stone he weighed had any bearing on that.

2012 a customer suffered a heart attack whilst eating one of their burgers. The owner called an ambulance, whilst the other patrons took photos.

2012 A female customer fell unconscious whilst eating a double bypass burger. Though she was also drinking and smoking.

2013 another spokesman John Alleman (bit of a dangerous job that) dropped dead outside the restaurant whilst waiting for a bus. Not sure how heavy that one was.

Resources;

Company Website

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Catering

Burger Joints Of The World, Wimpy Burgers

3 May 2023

Growing up in the North East, Wimpys was THE burger place. As a kid growing up in the early 80’s McDonalds and Burger King hadn’t reached the North East at that time, and you wanted a burger, you went to Wimpy.

Named after the character of J.Wellington Wimpy in the Popeye cartoons, the chain was founded in Bloomington Indiana by Edward Gold in 1934.

By 1947 the chain had grown to 26 outlets spread across the midwest, with the Chicago tribune estimating the group was expecting to sell some 8 million burgers annually in the Chicago area.

International Expansion

Wimpy was a bit of an outlier in American burger chains. At its peak it was estimated to have 26 units in its homeland. But across the rest of the world it peaked at 1500 outlets.

It’s first foreign venture came in 1954 when Gold sold a licence to J. Lyons and Co. to open stores across the UK. In 1957 a joint venture was formed with Lyons to market Wimpy across the rest of the globe. This lasted until 2007 when Wimpy UK became a subsidiary of the South African group Famous Brands International. They took over the worldwide franchising arrangements directly from their base in South Africa.

The first UK Wimpy was in Lyons Corner House in Coventry Street London. The Wimpy was so successful that it soon led to the establishment of stand alone Wimpys serving only a range of burger meals. They differed to the later chains such as McDonalds, in that they were more like a typical diner with table service rather than serving across the counter.

One peculiarity of the chain, was that in the 1970’s entry was refused to unaccompanied woman after midnight, based on the assumption that they could be prostitutes.

1978 saw the debut of Mr Wimpy, the promotional character in his beefeater outfit.

McDonalds And Into A Decline

By the end of the 80’s McDonalds had gained a firm toehold in the UK, and the chain was starting to decline. McDonalds over the counter fast service found favour, and Wimpy had to start altering its operating methods in an attempt to remain relevant.

In 1989 the business was purchased by Grand Metropolitan, (now Diagio) who also owned Burger King. Many of the Wimpy outlets were converted to Burger Kings as the new owners felt the BK had greater international recognition.

Currently there are some 67 Wimpys still in operation in the UK. Many in seaside resorts, or other smaller towns such as Huddersfield, many in more low rent locations, a far cry from their heyday on the high street.

Wimpy Triple

Wimpy’s flagship burger. A triple pattie, but topping out at 864 calories. Positively anorexic compared to some of the burgers on offer in America.

South Africa

The chain has its greatest presence in South Africa where there are still 453 outlets. There they are themed more along the American Diner retro style.

Like many 80’s kids I remember the Wimpy fondly. A couple of years ago I chanced upon one on a job, and decided to try a quarter pounder. It was fabulous, and far superior to the other American offerings in the UK.

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Catering, Equipment, Event Planning

Burger Joints Of The World, Quicks Burgers

29 April 2023

This time we leave the good ole US of A, and take a look at a chain of burger joints hailing from Belgium. I must admit a soft spot for these as on honeymoon, when we didn’t have a lot of disposable income, we frequented Quicks burgers as the most affordable eatery whilst we were in France and Belgium.

It is also nice seeing a different take in the actors and models used for the advertisements. Whereas the Americans have everyone looking like they have just stepped off a catwalk. Quicks use people that look more like, well people. Check out the welcome video on the homepage, love the part where one guy whips his wig off to reveal he is bald, whilst the other one is eating with his mouth open and full of lettuce.

The chain began life in 1971 when Baron Vaxelaire opened two restaurants in Antwerp and Waterloo. 30 years later it had grown to over 400 stores in France, Belgium, Luxembourg and a number of French overseas territories.

To be honest, the chain doesn’t really do anything outstanding or unique, but it just makes a nice counterpoint to the overload of American chains. Having tasted them I can attest to the fact that their burgers do taste a helluva lot better than your typical McDonalds fare.

Mega Giant

All in all, a nice, profitable if rather bland entry into our series of burger joints.

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Catering

Celebrate National Pretzel Day

26 April 2023

Happy National Pretzel day everyone. Another of our popular lines has a day dedicated to it. Once again by the Americans, boy they sure love their food.

Like many things in life, the origins of the pretzel are a little unclear. Its reputed that they were invented by Italian monks to reward the children who had learnt their prayers around 610 AD.

Another source puts the invention in a southern France monastery. The looped pretzel could also be related to the Greek Ring bread from the communion bread used by monks a thousand years ago. The Catholic Church bestowed pretzels with a religious significance for both ingredients and their shape.

Soft Dough Or Crunchy

There are two distinct types of pretzels. The traditional large soft dough pretzel. Very bread like and served with salt or cinnamon.

There is also hard snack pretzels. These are crunchy bite sized pretzels. The same shape as their larger dough counterparts (or indeed available as sticks), but more like a crisp or biscuit. Sometimes these are served covered in chocolate, and they tend to come in a variety of flavours.

Whichever pretzel floats your boat, we can provide a range of Pretzel serving carts to serve them to your guests or colleagues to help celebrate national pretzel day.

We serve our soft dough pretzels in our warmer/humidifier. This keeps them at both the correct temperature, and nice and moist. Served with salt and cinnamon, and also a range of spices to help add some flavour. Celebrate national pretzel day with gorgeous dough pretzels.

Check out some of our other desserts.

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Catering, Equipment, Event Planning

New Equipment, Generator System

18 April 2023

In the past when we specialised in ‘Fun Food’ such as candy floss, doughnuts etc. We usually had it in our contract that the client was to provide power. This worked great for single items.

However as we moved into bigger catering jobs such as gourmet burgers, the discussion would go like this.

“We need four individual 13 amp power supplies”,

Client “No problem”

On arrival we would be handed a 6 way multiplug, which connected to a single 13 amp socket, and then told that the other two connections were for the pizza van and DJ. So all in all they were trying to run some 60 amps from a 13 amp connection.

The predictable result was that we spent most of the night trying to find some way to actual power our kit up.

The Move To L.P.G.

Or to give it its full title, liquid petroleum gas. We bought in a considerable amount of kit that could be powered from portable gas bottles. An added benefit was that many of them actually cooked faster than their electrical equivalents.

The downside was that many health and safety officers don’t like gas. So many venues we were banned from using it and back to the original problem.

We already had a small 30 amp generator that we used occasionally, but for some of the larger events, this was nowhere near enough.

The Answer, More Power

It was decided that we needed to move up a class in generator systems. We looked at some new builds from a company in Peterborough. We worked out that we needed probably a 30kva set. So we decided to go for a 63kva.

The thinking behind this was that buying what we need did not give us any room for future growth. So 63 gave us some breathing space. Additionally the larger set was only some £800 more expensive, was no bigger physically, and used the same engine so should have similar running costs.

Making It Portable

We acquired a set of axles for it, and asked our friends at Fairtech Fabrications to put a trailer system together for us so that it was road transportable.

Being Mounted

They fabricated a simple two axle trailer and mounted the unit for us, giving us flexibility to power anything we are going to run in the next couple of years at least. We could probably do with a mid sized generator system, something in the 25kva range perhaps, but that is for a future project.

Finishing Touches

Once we had it mounted, we adding some basic branding with our new Crazy & Co. logo, and storage facilities for cable adaptors etc, along with a detachable fire extinguisher, just in case.

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Catering, Food Trucks, Fun Story

Burger Joints Of The World, Fatburger

15 April 2023

Next up in our series of burger joints, is another American offering. The aptly names Fatburger, motto “The Last Great Hamburger Stand” .

Originally called Mr Fatburger, it was started by Lovie Yancey and her husband. When the couple split up, Yancey dropped the Mr from the name.

It remained pretty much a California based business, until the late 90’s when an expansion project was embarked upon across five Western States in the US, along with Canada, China, Pakistan, UAE and over a dozen other countries.

The chain was built up to 182 stores across the world. With some celebrity owners such as Kanye West, Pharrell and Montel Williams all owning franchises.

XXXL Triple Kingburger

The chain offers the usual burger chain fare of fries, burgers, onion rings and so on. Its top of the range offering is the XXXL Triple Kingburger. A 2050 calorie behemoth that is a heartattack in a bun with a full 1.5 pounds of beef.

We love burgers as much as the next guy, but really a full pound and a half. The equivalent to six quarterpounders, no wonder the USA has an obesity problem. This burger alone is almost a full days calorie intake no wonder they call them fatburger.

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Catering, Equipment, Event Planning, Food Trucks, Fun Story

Burger Joints Of The World, In-N-Out Burgers

5 April 2023

Gourmet burgers are one of our main lines nowadays. Despite the campaigns for healthier heating, veganism etc, burgers are still massively popular.

Like most people I have made many a visit to the famous American chains over here, namely McDonalds and Burger King. In fact I am old enough to remember when Wimpy was a massive chain, and truth be told, what I remember of them, their burger was better than either of the USA behemoths.

However there are many other chains or ‘burger joints’ in the US of A. Non at the size of the main two, but some pretty big and expanding. Some of the smaller ones are nowhere near in size, but have massive public followings. We are gonna look at a few of these, their history and menu’s.

Our first contender is the quaintly named In-N-Out Burgers. First launched in the Los Angeles suburb of Baldwin Park California by Harry and Esther Snyder in 1948. The original store was tiny, only some 10ft square. Harry would visit the local wholesalers each morning to pick out the freshest ingredients whilst his wife Esther would take care of the administration and bookkeeping.

The beef patties were made by hand fresh every morning, and quality was a watchword for them from the off.

Drive Through

Harry would work in his garage on a night, after long days of cooking burgers. Later in 1948 he put together a two way voice box allowing his customers to order food without even leaving their cars. This focus on drive through was a mainstay of the companies business model. In fact it wasn’t until restaurant No.21 in 1979 that they even had a sit down section to allow guests to consume their food on the premises.

By 1963 they had grown to the extant that they opened their own processing plant for the burgers, up till then Esther had prepared each patty using a hand press.

By the time Harry Snyder died in 1976, at the age of 63, the chain had grown to 18 restaurants.

Second Generation

Harry’s son 24-year-old Rich Snyder took the reins after his fathers death and expanded the chain rapidly, building the chain to 90 stores over the next 20 years.

Sadly in 1993 whilst returning from opening store No. 93 in Fresno, California, Rich died along with four other passengers when the light aircraft he was in crashed due to being caught in the wake turbulence of a larger aircraft that landed in front of them.

His brother Guy took over and aggressively expanded the company to over 140 locations in six years before dying from an overdose of painkillers.

Esther Snyder died in 2006 at the age of 86 whereupon the presidency passed to Mark Taylor, former VP of operations.

Animal Burgers

They launched their ‘Animal’ burger in 1961, where the beef pattie was fried in a thin layer of mustard, add extra pickles and grilled onions were added.

Protein Burger

Their protein burger, dispenses with the bun and wraps the whole lot in lettuce, for a healthier option.

Flying Dutchman

A real unusual one this, think of taking the burger out of the bun and , well and nothing. That’s what you get, two patties, two slices of cheese (well that yellow stuff the Americans claim is cheese), pickles salad and wrap it in a slice of paper. In N Out have many items on their secret menu. Not on display in the restaurants, but viewable on the website.

In n Out Burgers Crossed Palm Trees

The company tend to have a pair of crossed palm trees at the front of each location. This is allegedly in allusion to Harry Snyder’s favourite movie, It’s A Mad, Mad, Mad World.

Bible Quotes

In keeping with his Christian beliefs, many In n Out Burgers items such as the drinks cups have bible references printed on them.

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