Another in our regular series looking at amusement ride builders throughout the world. The Italian company of Zamperla S.p.A. based in Vicenza, Veneto, is a little different to many of the other big names out there. There range not only encompasses the giant roller coasters of many of their competitors. It also included more funfair orientated travelling rides, again matching others in their market, but they also build a range of tiny coin operated rides. The kind you find in a supermarket or shopping center.
History
Their history dates back over a century, to when, like many ride manufacturers, they were actually operators. Originally travelling an equestrian circus, before becoming one of the first operators of a street cinema in Italy.
Mr. Antonio Zamperla, founder of the company, realised that many of the larger amusement rides, such as the dodgems, could be recreated in smaller versions for the children. Indeed the ‘Mini Scooters’ or bumper cars for kids was one of their early successful lines. Leading to a host of repackaged attractions for the smaller clients visiting fairs.
Of course they have a range of adult rides to complement the children’s attractions.
Arrival Stateside
In 1976, the company arrived in Montreal, before moving to New Jersey to establish a sales office and spare parts warehouse operation.
The company provided some seven, out of the initial 12 rides that were installed in Euro Disney, a feather in the cap by any yardstick.
In 2005 the founder of the company, Mr. Antonio Zamperla, became the first Italian to be inducted into the IAAPA Hall of Fame
Roller Coasters
The company also boasts an impressive resume in roller coasters. Though they did tend to specialise more in attractions that could be dismantled and travelled. Over the years they have built some 368 coasters and counting.
Gourmet burgers are one of our main lines nowadays. Despite the campaigns for healthier heating, veganism etc, burgers are still massively popular.
Like most people I have made many a visit to the famous American chains over here, namely McDonalds and Burger King. In fact I am old enough to remember when Wimpy was a massive chain, and truth be told, what I remember of them, their burger was better than either of the USA behemoths.
However there are many other chains or ‘burger joints’ in the US of A. Non at the size of the main two, but some pretty big and expanding. Some of the smaller ones are nowhere near in size, but have massive public followings. We are gonna look at a few of these, their history and menu’s.
Our first contender is the quaintly named In-N-Out Burgers. First launched in the Los Angeles suburb of Baldwin Park California by Harry and Esther Snyder in 1948. The original store was tiny, only some 10ft square. Harry would visit the local wholesalers each morning to pick out the freshest ingredients whilst his wife Esther would take care of the administration and bookkeeping.
The beef patties were made by hand fresh every morning, and quality was a watchword for them from the off.
Drive Through
Harry would work in his garage on a night, after long days of cooking burgers. Later in 1948 he put together a two way voice box allowing his customers to order food without even leaving their cars. This focus on drive through was a mainstay of the companies business model. In fact it wasn’t until restaurant No.21 in 1979 that they even had a sit down section to allow guests to consume their food on the premises.
By 1963 they had grown to the extant that they opened their own processing plant for the burgers, up till then Esther had prepared each patty using a hand press.
By the time Harry Snyder died in 1976, at the age of 63, the chain had grown to 18 restaurants.
Second Generation
Harry’s son 24-year-old Rich Snyder took the reins after his fathers death and expanded the chain rapidly, building the chain to 90 stores over the next 20 years.
Sadly in 1993 whilst returning from opening store No. 93 in Fresno, California, Rich died along with four other passengers when the light aircraft he was in crashed due to being caught in the wake turbulence of a larger aircraft that landed in front of them.
His brother Guy took over and aggressively expanded the company to over 140 locations in six years before dying from an overdose of painkillers.
Esther Snyder died in 2006 at the age of 86 whereupon the presidency passed to Mark Taylor, former VP of operations.
Animal Burgers
They launched their ‘Animal’ burger in 1961, where the beef pattie was fried in a thin layer of mustard, add extra pickles and grilled onions were added.
Protein Burger
Their protein burger, dispenses with the bun and wraps the whole lot in lettuce, for a healthier option.
Flying Dutchman
A real unusual one this, think of taking the burger out of the bun and , well and nothing. That’s what you get, two patties, two slices of cheese (well that yellow stuff the Americans claim is cheese), pickles salad and wrap it in a slice of paper. In N Out have many items on their secret menu. Not on display in the restaurants, but viewable on the website.
In n Out Burgers Crossed Palm Trees
The company tend to have a pair of crossed palm trees at the front of each location. This is allegedly in allusion to Harry Snyder’s favourite movie, It’s A Mad, Mad, Mad World.
Bible Quotes
In keeping with his Christian beliefs, many In n Out Burgers items such as the drinks cups have bible references printed on them.
I sometimes think that half of the funfair rides manufactured around the world are built by Italian companies. Todays quick profile is based on the Treviso based company of Bertazzon 3B.
Started by three brothers Luigi, Ferruccio and Marcello Bertazzon in 1951. They quickly moved into producing dodgem tracks and go-karts.
By 1963 the company was formally established, as Bertazzon 3B (for 3 brothers).
Modern Production
The company now is a major player in the ride production world, with Carousels, dodgems, dark rides, the Matterhorn, flying chairs and rail rides amongst others.
The company is, to use a modern buzz word, vertically integrated. All this means is that they pretty much produce everything they need in house. Some small stuff such as galvanising is done by outside contractors, but pretty much everything else they design and build themselves.
Dodgem Cars
One thing that Bertazzon do seem to stand out for is the breadth of dodgem cars they produce. Not just a couple of different styles with a range of paint jobs, they have some pretty unique stuff available, and seem open to the idea of building custom cars for clients.
They also produce a ‘drifting’ car, which as the name suggests drifts like a rally car when a button is pressed.
William Hesketh Lever (1851-1925), founder of Unilever and later the first Viscount Leverhulme, once said (allegedly) , “I know that half the money I spend on advertising is wasted. My only problem is that I don’t know which half.” The remark was also attributed to a number of other businessmen, and is widely considered to have never been uttered.
Whatever the truth of the matter, advertising is now a huge industry, prevalent in everyday life. We are all constantly bombarded by adverts for everything from new teeth to milk shakes. I can’t honestly say that seeing an advert makes me want to rush out and partake in the cult of that product, but who knows, it quite likely might have some subliminal effect.
Burger Battles
One class of advert that we have all seen, and still do regularly, comes from the burger companies. In the UK we only really have two major players, and the rest tend to be small businesses that don’t have major advertising budgets. Across the pond, there are a number of major chains with restaurants in the hundreds, so there is a much wider range of adverts to look at.
McDonalds
The biggest chain is obviously the home of the golden arches. Being the top of the tree probably gives McDonalds a different perspective on what they need to advertise. Everyone else is throwing pot shots at McD’s but they aren’t trying to topple anyone else. As a result, much of their advertising has been, well, bland. It emphasis how good the food is, or how cheap the food is, and that’s about it. Probably the right thing when you are trying to sell good food cheap, but not exactly edgy or giving us the wow factor.
I tried googling ‘Edgy McDonalds Ads’ and come up with the ad below, visually more exciting, but not what I would call edgy burger advertising.
Burger King
The perennial number two chain around the world, Burger King has spent much of its advertising dollars trolling McDonalds. It has positioned itself as the cheeky younger brother to the number one chain, and this shows in its adverts. Few of the King’s adverts have really been about the food, they have always had an edgier tone, generally poking fun, occasionally skirting controversy, sometimes even classy.
Burger King spent nearly a year trolling McDonalds without anyone actually realising. Until at the end they released images of their ads taken from a different angle. What this revealed, was that all of the year’s adverts for their whopper, had actually also contained an image of a Big Mac. Only because of the Macs smaller size, you couldn’t actually see it as it was positioned behind the whopper.
McDonalds in a rare display of edginess responded with an ad of their own exclaiming ‘Behind every good burger is a great burger’.
One which polarised opinion was the mouldy whopper ad. Much had been written about the abnormally long life of some McDonalds products, with it being claimed they were so full of preservatives that they don’t actually decay. BK produced a series of ads showing that over time their burgers turned mouldy. Although not mentioning their rivals by name, the inference was obvious, BK’s stuff was naturally free from additives.
Based in the German market, BK announced a range of really weird burgers for mother’s day, these were to satisfy the cravings of pregnant ladies.
With this one BK decided to take a leaf out of Carl Jr’s book and use sex to sell burgers. Or rather suggestiveness. Not sure if you would get away with this one in the current climate!
A brilliant piece of work, this promised you a Whopper for 1 cent, but only if you droe to a McDonalds, then used the app whilst you were in the restaurant to order a Whopper for collection from the nearest BK.
Always up with current affairs, this one was in the middle of the Covid crisis.
One of their classier ads, this one was asking you to order from their rivals. During lockdown, everyone was struggling, and their take on it was ordering from a fast food joint, any joint, would be helping people who needed the money.
The last one pokes fun at their flame grilling of burgers. For the record we all feel here that BK burgers do taste better than their rivals, whether it is down to being flame grilled, who knows.
Carl’s Jr. and Sexy Burger Advertising
In 1941 Carl Karcher and his wife Margaret, borrowed $311 against their Plymouth car, and added $15 in savings to buy a hot dog stand. By 1945 they had opened their first drive in, called Carl’s Drive In Barbecue. 1956 saw their first Carl’s Jr. opening, so called because it was a smaller version of their main drive in.
Carl’s Jr. started with pretty much the same adverts as other chains. Images of juicy looking burgers and prices.
Then in 2005 came a new direction. They decided that sex sells. Or More precisely, scantily clad women writhing and moaning whilst eating burgers sells.
Their first ‘slutburger’ ad as it was infamously christened, saw Paris Hilton, a fancy car, soap and water and a burger.
This was followed by a steady stream of sports illustrated alumni, models and singers. All stunningly attractive, all scantily clad and all eating burgers.
Predictably the ad caused offence. With one commentator claiming it had ‘set back feminism four decades’. On the other hand the ‘All Natural’ ad featuring Charlotte McKinney has garnered some 4.5 BILLION media impressions worldwide, so they are effective.
I must admit the all natural one was bloody weird, the ad boasted that the burger was a “first ever fast food” item made with “no antibiotics, no added hormones, and no steroids.” I mean WTAF, are they doing in a burger in the first place.
Otley Burger Company
I wasn’t really expecting tiny little independant companies to appear in this list. But it seems that the Otley Burger Company of Leeds, takes provocation to new levels. Or more accurately sheer bad taste. They leverage social media to promote their business. A good move for small businesses as it can be leveraged to create massive benefit at little cost.
Their Mother’s day advert however, used shock value that took bad taste to a new level. Advert below!
A&W Burgers
A&W just happen to be the oldest restaurant chain in America. Founded in 1919 by Roy W. Allen as a roadside drinks stand in Rodi California, they have grown to some 900 stores.
Their single entry into our advertising hall of fame, is the launch of their bigger 1/3 pound burger, playing on the theme of bigger is better. Unfortunately it failed in spectacular fashion. Why? Well evidently your average American doesn’t do fractional maths very well. And by God anyone knows that 4 is bigger than 3 so a 1/4 pounder has to be bigger than a 1/3 pounder don’t it.
A&W are intending making a comeback with a new ad for a 3/9 of a pounder, in the hope that Americans take 9 as bigger than 4.
Grill’d
A relatively modern addition, Grill’d was formed in Australia in 2004 in Melbourne. Growing to some 150 stores, the company aired an add that caused outrage. It was meant to troll McDonalds, by having a creepy clown character. unfortunately having said clown chase two kids down a dark alley then appear to flash them, isn’t really acceptable advertising nowadays. In fact it wasn’t really acceptable advertising in any day.
Wendy’s Where’s The Beef
Founded in 1969 in Ohio, Wendy’s is the third biggest burger chain in the world.
Like most chains Wendy’s has the biggest, bestest, juiciest blah blah blah. Their adverts are pretty cookie cutter with everybody else’s. Except for one classic. The ‘Where’s the beef?’ advert aired in 1984, with the unknown actress Claire Peller, an elderly lady sat with two other friends looking at a tiny beef pattie in a big bun and questioning how much beef there is. This ad skyrocketed Wendy’s profits and became a classic line.
No, not our favourite Rolling Stones song, Jumping Jack Flash. Gas Gas Gas is a reference to the recent news that the government is going to ban the sales of Nitrous Oxide, or laughing gas as it is commonly known. Evidently some people like to breath it in for its psychoactive properties. Whereupon unfortunately it can cause illness, nerve damage and even death.
Now why is that on a blog for a catering company you might well ask. Easy, the substance is also sold in mini cylinders which fit into a whipped cream dispenser and turn fresh cream into squirty cream. We make massive use of it on our hot chocolate, and waffle/crepe services.
The alternative to this is the cans of squirty cream, nasty UHT treated ‘cream’ that is four times the price.
Why are blanket bans imposed that affect the massive majority of people who use the product responsibly, because some minority of cretins find an illegal use for it. How about trying the radical idea of punishing those who sell it for the purpose of sniffing, or those who actually imbibe it illegally, rather than all those who don’t.
Coca Cola
It is a similar story with Coca Cola, and other ‘high sugar’ drinks. I don’t drink the stuff very often. But on the rare occasion I fancy a tin, I find myself in the position of having to sell body parts to pay the exorbitant cost. Why so dear I hear you cry. Because there are a large number of irresponsible parents out their who pour gallons of the stuff down their kids throats, resulting in some massively obese kids, oh sorry, my blogs AI inclusive language system is telling me not to use that word, they are now to be referred to as kids with higher body weight. WTAF, instead of playing stupid word games to try and wallpaper over the cracks, why not concentrate on educating parents not to make their kids of higher bodyweight.
Of course putting the price of Coke up with this sugar tax, is going to instantly transform the said parents into health freaks that only dispense wholesome good food to their kids. Of course it bloody isn’t, the same useless parents will just find something else, equally as unhealthy to shut their little darlings up.
Alcohol
We are heading for a similar position with alcohol. Due to some people not being able to control their drinking, there is a clamour for a minimum alcohol unit price. Seriously, you think this will suddenly dry an alcoholicperson with alcohol use disorder out?
I have personal experience of people with drink problems. The cost of the product bears no resemblance to the amount they drink, They will beg, steal, borrow, sell their kids, whatever to buy what they need. The only thing a minimum price will do, is take more money off those people who drink responsibly. Instead of punishing everyone else, why not come up with a scheme that actually helps those people who need it, all that the extra revenue will do is line the pockets of the retailers.
Most of our equipment is powered by electricity. Many items such as the funfair rides can’t connect to a standard household supply, and require generators to run them.
Generators tend to run from diesel fuel. There are a handful of smaller ones that run from LPG tanks, and occasionally a petrol powered example. But by and large diesel is the fuel of choice.
Unfortunately when you have generators containing diesel, and quite possibly additional diesel in storage drums, there is the potential for spillage. When diesel spills it spreads, a lot. A couple of litres can cover a wide area depending on the surface type.
Spill Kits
To insure against the risks of spillages, we have just added spill clean up kits to all of our generators, and a couple of portable units for use with contracted in suppliers.
Fuel Spill Clean Up Kit
A selection of products are contained, starting with plug and dike putty which is designed to harden on contact with fuel to plug the leaks. A selection of absorbent socks to dam fuel from flowing into drains or watercourses. Absorbent granules and pads to soak up the spill. and a spray containing bacteria that converts oil or fuel into CO2 and sugar to clean the traces of the spill up.
Oh and handy plastic gloves and refuse sacks to keep you clean whilst you dispose of everything. And a handy instruction sheet to allow anyone to use the kit.
Spill Kit Instructions
Oh and just in case you are wondering, about step one referring to Fred Miller. Well, he is one of the team who is possessed by the spirit of Frank Spencer of Some Mothers Do Have Em fame. If we ever have a major diesel spill, Fred will be involved somehow. He will have tripped and pulled a pipe off, or pressed the wrong button or something.
Hooray, today we celebrate national waffle day. Or at least if we live in the good ole US of A we do. I think they have more national food days than the rest of the world combined. Although evidently the Scandinavians also celebrate it on the same day as part of the Feast of Annunciation.
The date actually celebrates the granting of the first electric waffle patent to Cornelius Swarthout of Troy New York. On 24th August 1869 he was granted the first patent on an electric waffle iron.
Now waffles had been around well before this date, being eaten in the 14th Century. But his invention made waffles easier and more consistent to prepare.
Eaten throughout the world, a waffle is a dough cooked between two patterned plates. The dough bakes in the waffles characteristic uniform impressed surface.
Belgian Waffles
The best known, and probably oldest waffles are the Belgian type. Tending to be round, although we have seen square and heart shaped versions. These are usually a sweet dessert type mixture, ideal with fruit and chocolate or cream. There is however a savoury mix available so they can be served with cheese and meats.
Belgian Waffle Cart Hire For Weddings
Stick or Lolly Waffles
Gaining in popularity, due in part to being easy to eat are stick or lolly waffles. The same sweet mixture as a Belgian, they are baked in a waffle iron that produces a tubular lolly shape, the mixture is poured around a stick, so once backed they are held like a lollipop. Usually we dip the waffle in molten chocolate, then into one of a range of toppings such as chopped nuts, candy sprinkles etc.
Waffles On A Stick
Bubble Waffles
Another new variant is the bubble waffle. Baked on an iron that produces a bubbled surface, they are then wrapped into a cone and the toppings poured into the centre of the waffle.
Whichever is your favourite waffle on national waffle day, we can provide one of our range of carts to serve freshly prepared waffles for your guests or colleagues. From a small party of 50 or so, to a major sales event numbering in the thousands, we can cover all of them.
Recipe
If you want to make your own, a basic recipe is below, you will need a preheated waffle iron.
Ingredients
2 cups all-purpose flour
3/4 cup sugar
3 teaspoons baking powder
2 large eggs, separated
1-1/2 cups whole milk
1 cup butter, melted
Fresh fruit, cream, chocolate, your choice of toppings.
Directions
In a bowl, combine flour, sugar and baking powder. Seperately, lightly beat egg yolks. Add in the milk, butter; mix thoroughly. Add into dry ingredients just until combined. Beat egg whites; fold into batter
Add to your preheated iron and bake till golden brown
Many of the funfairs around the world have a long and storied history. Some started as feast days, other ‘hirings’ where able bodied men presented themselves for potential work.
Today’s post is the world famous Hamburg Dom, which dates from the 11th Century. The whole shebang started when the old Mariendom cathedral was used as a shelter by the local merchants and entertainers. This was a tradition which lasted centuries, until the cathedral was demolished in 1804.
The merchants remained ‘homeless’ until 1893 when a new location was found for them in the Heiligengeistfeld event space in St Pauli district.
The name Dom is the only link to the days in the old Cathedral or ‘Dom’ in German.
Originally a winter market was held on the site. In the 30’s a spring market was added to help ease local merchants through the economic crisis. Post World War 2 a summer market was introduced as well.
Nowadays Hamburg DOM is the largest fair in Northern Germany and the longest running in the country with three seperate 30 day events. Like many modern events the fair is primarily a fun fair with a huge selection of modern rides, games and food outlets, over 200 in all, definitely putting up around the top of the major European events.
The events have a tradition that Wednesday’s are family days, where special rates are on offer for kids. Every Friday night they offer hugh firework displays.
The summer DOM hosts rainbow day, to coincide with Pride week, including a separate parade through the fairground.
Hamburg Food
Like many European fairs, food is a big part. Hamburg being known for Schmalzkuchen, it’s famous fried bite sized doughnuts, also roast almonds, currywurst and sauerkraut.
Over 60 stalls serving these treats along with the usual fare of coffee, candy floss etc. Oh, and one major difference between the UK and European funfairs, is that they tend to serve beer, mulled wine and other alcoholic beverages.
Lockdown during Covid had many effects. Most of them not good. However sometimes adversity leads you down a new path. In our case a more profitable one. We had always provided what we called fun catering services. Doughnuts, candy floss etc. During lockdown we had a number of our corporate clients ask us to provide catering services more along the lines of a main meal.
This led us into providing a range of services such as gourmet burgers, Chinese noodles, jacket potatoes etc. This was a good move as it turned out. However it did rapidly create a major problem for us. Namely that of power requirements.
For doughnuts etc, the client would provide a single 13 amp socket which was more than adequate. however when we moved up to mains catering, we would have for instance a couple of chip fryers, a couple of hot plates for the burgers, a chip warmer and perhaps a water boiler.
All told we could quite easily need not far off 40 amps. So the conversation would go like this.
“We need at least four seperate 13 amp supplies”
Client, “Yep no problem”
Only on the day what would happen is would set up, ask for our power supplies and be handed a 6 way adaptor with the comment that 4 were for us, and the other two for the DJ and pizza van. So they were intending to run around 60 amps from a single 13 amp supply. Predictably we would either melt the socket, or more usually blow the fuse or circuit breaker.
10 K.V.A. Generator
10kva-Generator
We already had some 10 K.V.A. portable generators, which combined with some new LPG powered equipment we obtained, allowed us to carry out most events.
Unfortunately many venues don’t allow the use of LPG due to the purported safety risks. So eventually we decided that we would need more electrical power.
66 K.V.A. Higher Power
We investigated what was on the market, and took an in depth look at what are requirements were, and come to the conclusion that around 30 k.v.a. would be fine.
So obviously we went out and bought one with a bit over twice the power at 66. Why you may ask?
Easy, 30 would do us for the time being, but any expansion or multiple items at the same time and suddenly we would be back to struggling with power again. Additionally the larger unit was only some £800 more than the smaller version. Was physically the same size, and used the same engine, so running costs should be on par. In short the only difference was the actual electrical alternator which converts the engine motion into actual electricity.
Multiple Sockets66kva GeneratorSpill Kits
We had a selection of single and three phase sockets added for ease of use, had our new branding applied to the unit, and added one of our new spill kits to provide insurance in the case of any fluid spills.
We also had a custom built trailer unit made from our friends at Fairtech Fabrications, this allowed us to transport the unit behind any of our range of vans.
One of the worlds oldest amusement parks. Tivoli dates from 15 August 1843, when Georg Carstensen first opened the park after being granted permission by the King.
Originally it consisted of exotic and enchanting gardens that amongst other visitors so impressed one Hans Christian Anderson that he was inspired to write the fairytale, the Nightingale.
1844 The Tivoli Boys Guard
Constantly on the lookout for new ideas, Carstensen introduced the Honorary guard. From small beginnings this grew to not only become a cultural icon, but also evolved into a musical education centre for children.
Carstensen sadly only ran the park for five years. Leaving in 1848 when he enlisted to fight in the war against Prussia. This led to him being fired by the Tivoli board citing breach of contract. On his return to Denmark in 1857 he founded a rival park at Alhambra in Frederiksberg in competition with Tivoli. He didn’t actually get to see this one in operation, dying from pneumonia at the age of 44.
1874 The Peacock Theatre
Erected in 1874 the current theatre is the oldest building in the park, and protected by law. A bit like our listed buildings. The theatre has the motto “Shared joy with the people”, engraved above the stage in Chinese letters.
Hans Lumbye, the composer was in charge of the music from the start of the park. A violinist and prolific composer, he put together some 800 pieces of music. Known in some places as the ‘Strauss of the North’, he composed the world famous Champagne Galop. Touring with his orchestra during the Winter months, he sadly died the same year the theatre opened.
The Restaurant WIVEL, later called Wivex became a notorious water hole for a group of infamous First World War profiteers. Later the national broadcaster used it to broadcast dinner concerts. Eventually it closed in the 1960’s.
1914 Tivoli Roller Coasters
Tivoli had a roller coaster in 1842, a seven second thrill ride.
In 1914, the new coaster was opened. Called Rutschebanen (or roller coaster in English), this is still operating today, making it one of the oldest wooden coasters in existence. Up until the installation of moderner cars, it actually had brakemen riding in each car to slow it on turns and downhill.
Sabotage
During World War Two, the park suffered two unfortunate instances of sabotage, when pro Nazi Danes snuck into the park after it closed and planted a number of fire bombs. Extensive damage was caused and the park was closed for two weeks whilst the damage was rectified.
1951 Walt Disney Visits
The first Disneyland was opened in California in 1955. Walt Disney, its founder paid a number of visits to the Tivoli park in 1951. He enjoyed the ambience of the park and was hoping to impart something similar to his own park.
Today the park has in excess of four million visitors per year. Making it the second most visited seasonal amusement park in the world, and the biggest in Scandinavia.
