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Sometimes the simple ideas are the best. I have just come out of a 5 week stay in hospital, to find scenes of carnage in the supermarkets. Toilet rolls (lord knows why), hand sanitiser, food all stripped from the supermarket shelves by hordes of the criminally stupid panic buying.

There are tales of older people and infirm distraught because they can’t buy anything. NHS and other key workers are similarly finishing shifts to find they also cannot buy any shopping. Civilisation is starting to fray around the edges.

Genius

There has been much talk of what the retailers should have been doing, limiting sales to so many per person, exclusive hours for older people etc.

One supermarket in Denmark has hit upon an idea so simple, yet so bloody effective.

Basically if you want to buy a bottle of hand sanitiser, it works out at around £5. If you want to buy more than 1 bottle, you can do, but the price then becomes £125 PER BOTTLE.

Brilliant, there is no argument at the till about limits or suchlike, you can buy as much as you want, as long as you are willing to pay for it.